Niche Picking: How to Choose the Best Blog Niche for Your Blog


Once you decide to break away from the typical 9-to-5 jobs, it’s easy to become overwhelmed with doubt and fear. However, once you start looking into a future where you can work from home doing what you live, it’s hard to look back.

While it takes a ton of time, effort, and forethought, finding the right blog niche and becoming a successful blogger could give you a future you never thought was possible. For example, some of the most successful blogs out there make close to $200,000 a month! While that kind of money is quite outlandish, it’s proof that you can support yourself while working from the comfort of your own home.

If you want to start walking this path, however, you have to start with an idea. What will you write about? What will be your blog niche?

Not sure how to choose? No problem, this article is for you! Keep reading to learn how to pick a blog niche that’s sure to be a winner!

How to Choose a Blog Niche

Choosing a basis for your blog is the first and most important step in becoming a blogger. In order to be a successful business owner of any kind, you have to provide something people want or need. More importantly, you need to provide something that will make you money directly or indirectly.

Follow along, we’ll cover all of the basics of choosing the best blog niche!

What Are You Passionate About?

First, you need to think about your passions. Being passionate about what you choose as a blog niche is important, otherwise, it will just become another obligatory job.

Regardless of what you might think, running a blog at full capacity to make money is hard work. It may not be physically labor-intensive, but it does take time and dedication. If you’re not prepared to spend countless hours a week working on your blog niche, find a new one.

What Are You Knowledgeable or Good At?

Next, consider what you’re good at. Are you particularly knowledgeable about anything? If so, that may be a good starting point for choosing a blog niche.

What type of information, instructions, videos, and know-how can you share with people? Once you figure out what it is you have to offer, perfect your skill or knowledge. You must strive to stay the best.

Can You Make It Unique?

Now that you’ve figured out what you have to offer, you’re on your way. However, the internet is full of free information. You need to take what you’re good and bring something else to the table.

If your blog niche isn’t unique, it won’t give people a reason to follow you. You won’t be showing them anything they haven’t seen before. By “peacocking” or standing out, you’ll ensure that you can amass enough followers to effectively monetize your blog.

Being a successful blogger is a numbers game. If you’re peddling products or services you can only expect to sell to a small percentage of readers, which means the more readers you have, the more sales you’ll have. You have to learn how to market your brand, which means making a brand worth marketing.

Is There Room for Growth?

Next, a successful niche blog must have plenty of room to grow. If you have a blog about how to tie shoes in a unique way, you’re going to have very limited room for growth. If, however, you have a niche blog all about unique footwear, including unique ways to tie shoes, you’ve got more to work with.

Does your blog niche require growth on its own? Is it something that will change over time and give you and your audience the opportunity to evolve with it?

Also, allow yourself to dream big and consider the future of what your blog could be. It’s a good idea to start setting some goals. However, do so thoroughly, giving yourself a defined look at what you want to achieve with your niche blog.

How do you want it to look? How big do you want to get? How much money do you want to be making?

Can It Sustain Years of Writing?

Earlier, we spoke about passion as a prerequisite for choosing your niche blog. However, passion isn’t always sustainable. Fads come and go with the changing of the winds.

For example, if you started working out last month and really enjoy it, it doesn’t necessarily mean it’s blog-worthy. You could easily lose interest in the coming months.

Whatever you choose as your blog niche, it must be able to go the distance. More importantly, you must be able to go the distance with the niche. Can you foresee yourself still writing quality content about it for years to come?

Do People Want to Read About It?

Keeping readers captivated is as much about your niche as it is about you as a writer. If you can’t write, you need to pay someone else to do it for you. It’s not a huge problem, blogs do it all the time, it just means you’re always going to have someone on your payroll.

However, your blog niche needs to be something people want to read about. Granted, every niche has its followers and supporters. But will it be enough to amass and sustain a following?

Can You Monetize It?

Finally, and perhaps most important of all (assuming you want to make money), your blog niche needs to provide a way to make money.

How can you monetize your site? Will you be using your blog as a platform to sell products and services? Perhaps you can use your blog to amass a large following so other companies will sell their stuff through you?

As a niche blog, your website has a myriad of money-making options. Think about your niche and the most opportunistic way you can make money off of it.

Ready to Get Started?

Got your blog niche in mind? Then it’s time to get planning!

If you’re new to the game, there’s a steep learning curve to learning the ways of online entrepreneurship. However, thousands have gone before you and become successful, you can too! Be sure to check out our site for SEO strategies and other marketing techniques.

Good luck in your blog niche adventure!