How to Create an Automated Sales Funnel That Works
If you want to increase the number of leads and sales to your business, you’ll need to set up an automated sales funnel.
An automated email marketing is a great way to introduce people to your brand and qualify leads. You can also convert close leads into sales.
Marketing automation has been shown to increase sales while lowering the amount of time spent on sales. As a webmaster, you can do this for your own business or set these up for clients for additional revenue. That means more revenue and higher profits for your business.
Read on to learn how you can build an automated sales funnel that works.
1. What is the Problem You Are Solving?
You’re not going to get people to give you their email address and name if you don’t give them a compelling reason. You have to solve a singular problem for them that relates to their business.
For example, you have a client that’s a financial advisor and you want to get qualified leads to their financial advising firm. You have to identify their niche in the financial market.
You then have to know what one small problem you can solve for your target market. You can guide people to figure out how much they need to save to have a comfortable retirement.
In your work, you help people with one major issue – which is creating wealth for the future. Your automated sales funnel needs to provide value and help people with one small problem.
2. Create a Great Opt-In
How will people enter your sales funnel? Once you know what problem you’re going to solve for your target market, you have to create an opt-in that will get the person to give you an email address.
It has to be useful and valuable to your target audience. You can have someone watch a webinar, download a case study, or promise an email challenge that will help them solve their problem.
You don’t want someone to give you a junk email address that they never check so they can get something for free. Make it so valuable, they have to give you a good email address they check often.
If you want to get ideas, take a look at the competition in your niche. See what types of opt-ins they use. There will be some that are great, while others just have something like “Sign up for our newsletter.”
3. Map Out the Journey
Your next step is to map out the journey the person will take once they enter your sales funnel. There can be a number of ways to go about it. It largely depends on your opt-in.
Let’ say that you use a webinar as your opt-in. You can use an email sequence to reinforce the webinar content for a series of 5 emails and then end the series with a sales pitch to book an appointment or to purchase a product.
You need to map out what each step of the journey looks like. Outline each email and what the goal of the email is and the key takeaway for the reader.
4. Promotion Plan for the Opt-In
People won’t sign up for your list unless you drive traffic to your website. You can use social media and SEO to drive traffic to your site. You can have an opt-in form embedded in blog posts and have a form in your sidebar.
Keep in mind that you don’t want to sacrifice the user experience with annoying pop-ups.
Another way to drive traffic to your site is through a search advertising campaign. In this type of campaign, you are going to direct people to a landing page where they can sign up and enter the sales funnel.
5. Set Up Your Email Marketing Templates
Now is the fun part. You can set up your automated marketing templates. You’ll need to sign up with an email marketing provider that offers marketing automation.
There are dozens on the market. Some of the most well-known are Mailchimp, A Weber, and Mailer Lite. There are more sophisticated solutions that integrate with your CRM and other programs.
Think about what you want the email program to do, the integrations you need, and your budget.
Once you sign up for your email marketing program, you can then set up your automation funnel. This is usually very easy to do. The main focus will be the content you provide your audience.
6. Test Your Sales Funnel
Once you set up the automated sales funnel. Test it out. This is your opportunity to make sure that everything looks sharp.
This is the time to spot typos and grammatical errors, check links, and check the email automation process.
7. Execute Your Plan
Your final step is to execute your plan. Keep in mind that the sales funnel is automated but will require tweaking and optimization.
Every couple of weeks, you’ll want to check your analytics. You want to check your sign-up conversion rate and ensure that people are going through the entire sales funnel.
You also want to check to see how many people are taking that last important step.
Boost Sales with an Automated Sales Funnel
You can make sales and save time at the same time by using an automated sales funnel. There’s a reason why so many businesses use them. It’s because they work, as long as you take the right steps.
You have to make sure that you set up a good foundation for the sales funnel. That starts by understanding your target audience and helping them solve a particular challenge. That gives them a reason to sign up.
Once they sign up, you then take the steps to show your expertise and build trust. That’s how they’ll convert into sales.
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