Say Cheese: 7 Instagram Marketing Tips You Need to Know
Instagram is one of the fastest-growing social media platforms. It’s currently the fifth largest social media platform and has over one billion users.
With so many interesting images being posted every day, it’s no surprise that businesses want to get in on the action. With the right strategy, it’s possible to create a successful Instagram marketing campaign.
But what exactly should you be doing? This blog post will teach you how to market your business with Instagram by providing tips for success.
1. Switch to Business Profile
If you’re not already using a business profile, start now. Business profiles make it easy to share your website link and add links in captions.
This makes it easier for people to learn more about your products or services. It also helps instill trust with customers by showing that you are an actual company, rather than just someone who likes taking photos.
Business accounts will also have access to analytics tools so you can keep track of how well (or not) each post is doing. This allows you to see what works and what doesn’t, which means better results in the future.
But even as you share links to your website, ensure that the website is updated. Get quality website update here.
2. Utilize Instagram Free Marketing Tools
Instagram has a ton of free social media marketing tools that you can take advantage of.
Hashtags are one example. If done correctly, using hashtags will allow your post to be discovered by more people, which is great for building an audience and increasing brand awareness.
Another tool is geotagging. Tagging where the photo was taken helps potential customers find you, which is especially important if your business caters to a local clientele.
You can also take advantage of Insights. Insight is a feature that allows you to see how many people view your post, where they’re from, and the specific times when most of the views occurred. This data can be used to help plan future posts and improve your overall strategy.
What’s great about all these tools is that they are free and easy to use. You don’t have to be tech-savvy or spend hours figuring out how it works. Just set it up and let Instagram do its thing.
It can help give your business a major boost by reaching more people in less time, allowing you to get results faster than ever before.
3. Instagram Marketing Ideas: Upload Product Teasers
If you have something new coming out soon or are about to launch a major campaign, Instagram is one of the best places to promote it.
What better way to get people excited than by showing them what they’ll be getting? Your followers will want to know more and may even become customers as a result.
However, don’t just post an image without any context. Include text that describes why this product is beneficial and how it can help solve your customer’s problem/answer their question. Add links in captions so viewers can click through for more information if desired.
Product teasers are great for instilling a sense of urgency, too. This is the perfect time to include discounts or limited offers since it will encourage more people to buy now.
4. Sponsored Ads
Don’t forget that you have the option to promote your posts.
Sponsored ads allow you to target a specific audience or show up in relevant searches, which means more eyes on what matters most: your content.
You can either set an amount and let Instagram decide how many people see it, or choose who sees it yourself (based on gender, location, age range, etc.). You then need to sit back and wait for the results.
Again though, remember quality over quantity when using sponsored ads. If done right, they are one of the fastest ways to grow your following, but they will do more harm than good if done wrong.
Why not start with a small budget and see what kind of results you get before committing to spending too much? You can always scale up when ready, which is better than going in half-cocked and having no idea how well your ads are performing.
5. Utilize Instagram Stories
Instagram Stories is one of the most under-utilized features on the platform.
That’s because it was only recently introduced, so not many businesses are familiar with what they can do or how to use them properly yet.
The good news? You’re ahead of the curve and well-positioned for success, since you know about this little gem that others don’t (yet).
Stories allow you to upload content via images, videos, links, etc., just like regular posts, but disappear after 24 hours. This makes them perfect for sharing exclusive deals/discounts, previews/teasers, new products coming soon/announcements, behind-the-scenes action/fun facts, etc.
They’re also great for creating buzz, getting people excited about upcoming events/promotions, and more.
6. Work With Influencers
Influencer marketing on Instagram has become increasingly popular over the past few years. More companies have realized that partnering up with someone with a large following can be highly beneficial.
You don’t need to spend hours trying to grow your own audience anymore when you can find other people in your niche/industry who are willing to promote what you offer instead.
How does it work? Well, you handle the creative side (i.e., coming up with a strategy) while they share it with their followers/fans in exchange for something like money or product samples.
It can help you reach a larger audience in less time.
7. Post at the Right Times
You’ve probably heard a lot about the best times to post on social media, and Instagram is no different.
This can depend somewhat on your industry/niche, but generally speaking, you’ll see better engagement later in the day, like around 11 am.
People tend to be more active before work or right after they get home too. So it might also make sense for you to experiment with posting, then if that makes more sense for what you’re trying to accomplish.
Then, of course, there are weekends. They may present new opportunities based on what kind of company/products you offer and who your target audience is.
Why Is Instagram Marketing a Good Idea?
Instagram marketing is a great way to expand your business. If you follow these Instagram marketing tips, you’ll be able to see an increase in sales and profits.
We hope that you enjoyed reading this article as much as we enjoyed writing it. Check out our other posts for more crucial tips and guides.