Are you trying to use social media marketing to get in front of your brand’s target audience? If so, it’s important to learn all you can about the different kinds of social media followers out there so that you can create marketing content that resonates with them effectively. 

To make smart marketing decisions that are developed keeping your ideal social media followers in mind, keep reading. Use this guide to learn more about the different kinds of social media followers out there as well as what kind of content they are more likely to engage with using this simple guide. 

Trendy Followers 

Those that fall under the trendy follower bracket are creative, young, and popular. These followers will be up to date on all the latest trends and fads which will give their overall online appearance a certain cool factor. If this is a follower you are trying to target, you need to make sure you are trendy with your branding and marketing and that you offer them a product or solution that increases their overall coolness. 

While trying to reach these followers can be more difficult than others, doing so can have the most return on investment, as these followers tend to have lots of followers themselves and may even be considered influencers among their peers. You also want to make sure that you are using sleek, modern, and aesthetic design schemes when creating your marketing content. High-quality images and videos can also help you stand out in their already highly trendy feed. 

Sociable Followers 

Sociable followers are those that are using their favorite platforms to engage, interact, and connect with those that have similar interests. All in all, these followers use social media for its intended purposes, to get social! These followers will only engage with content that feels worth discussing with them. 

For this reason, when making content that captivates this kind of follower, you will want to make sure it is interesting and informative. They will react to content that acts as a springboard for engaging with others. You want to make sure that your content is relevant and sprinkle in controversy or humor to get the chatting ball rolling. 

Attention Seekers 

While it may feel sad to admit, many use social media in order to seek attention or validation from others. These users will seem like they always have something to post, whether it’s an image, a status, or some other kind of update. These followers will shape their social presence around themselves in hopes to get more followers and likes. 

These followers will be focused on their own online persona, which can at times, make them hard for marketers to reach. To learn how to grow your TikTok followers, head to the link. 

Types of Social Media Followers Explained 

Now that you know more about the main types of social media followers active online, you can work to create your marketing strategy. 

For additional tips and tricks, head to the “Marketing” section of our site.