Did you know that for every $1 spent on email marketing, you can expect a return of $42? 

Email marketing has always been one of the most effective tools online marketers have in their toolbox. The premise is simple: email clients and customers with quality content, connect with them on a deeper level, and they reward you with their brand loyalty. 

But email marketing is more than just showing up in their inbox every once in a while. And that is why you have email segmentation.

With email segmentation, you can boost your email marketing and target clients and customers on a more personal and individualized level. If you are wondering what email segmentation tips you should implement today, this short and simple guide is for you. 

Segment Based on Product Preferences 

One key for innovative marketing is to segment based on product preferences. You might sell several products, but your subscriber might be interested in only one or two. If you notice your customers are only engaging with some emails based on products, use segmentation to make sure they’re getting the emails that count. 

Segment Based on Types of Email Campaigns 

Whether you’re a large, medium, or small business owner, you should always segment based on the type of email campaign you are running. You can have sales emails, newsletters, new product launch emails, and more. No matter how many campaigns you are running, be sure to allow customers to opt-out when the content is no longer relevant to them.

Segment Based on Demographics 

One tip for successful business ownership is to segment based on demographics. Your customers will come from all over and will be of different ages, income levels, education, marital status, and more. Segment based on demographics to talk directly to all the different customers you have. 

If you want to know the crucial KPIs that every marketer should know, it’s in this article.

Segment Based on the Email Engagement Level 

One email marketing tip is to segment based on the email engagement level. Your customers will fall into one of two categories: the ones who actively open your emails and the ones who don’t. 

For the ones who actively open your email, you can send them tips, promotions, events, and more. If your subscriber hasn’t opened your email in 6 months, you can email them and ask if they would still like to hear from you.

Boost Your Business with Email Segmentation

With the right email segmentation, you can take qualified leads and turn them into loyal customers. 

As your list grows, segmentation is necessary to deliver personalized content to the right customers and clients. You can segment based on a variety of things, such as purchasing history, interests, and lead magnets. Most of all, take customer satisfaction seriously to get the best results from your email marketing.

Use these tips and watch your business explode with growth.

Don’t forget to browse our site for advice on technology, tips, finance, and more.