5 Local SEO Tips for Your Company to Consider
Did you know that 28% of local searches result in a purchase? That’s a stat that can’t be ignored—so don’t ignore the chance to make your search engine optimization stand out in local searches either.
Local SEO can improve traffic to your site and to your store. Here are five local SEO tips that will take your optimization to the next level!
1. Create a Google Business Profile
Even without a user specifying a local search, search engines will use their IP address to show them results nearby. You can establish a Google Business Profile for your business to make sure Google knows where you are.
It’s a simple process: Sign in with an account, create a new business, and input all of your company’s details. All you need to get started is a category, an address, and contact information.
Bing Places and Apple Maps have similar tools that you can use to establish your business in local searches.
2. Use the Right Keywords
Anyone with experience in business SEO knows how important keywords are, but did you know they’re even more crucial for local searches? Search engines are in the business of giving users exactly what they want, and you can take advantage of that.
Make sure your keywords include your location. You can target your state, your city, and even your street. Words like “near me” or “near x-location” are also great for your SEO.
You can get help with finding the perfect local keywords from SEO companies like Design ME Marketing.
3. Create Content
Quality content creation should be included in any SEO plan, but you can leverage the local angle even more by targeting your content. Some ways to do that include:
- Making sure blog content is relevant to your area
- Engaging with local social media posts
- Using local keywords
- Building content around local news and events
4. Optimize for Mobile
Most local searches occur on mobile platforms. Make sure to optimize your website to cater to these customers.
Not only does this make things easier for your customers, but it also affects your company’s SEO. Search engines rank optimized sites much higher.
Bonus tip: Optimize for voice as well. Voice searches are more likely to have local intents, yet not many companies have cashed in on this market yet. It’s a great way to get an edge over your competition!
5. Check Your Reviews
Good reviews are undoubtedly good for business, but also they’re great for your SEO strategy as well. The more good reviews you have, the more authority search engines like Google will give your business. If you get bad reviews, Google will push you to the bottom of the list.
You can’t get rid of bad reviews, but you can manage them. Reply to bad reviews and try to resolve any issues. Search engines today are smart enough to recognize when you’re putting effort into the customer experience.
Use These Local SEO Tips Today
These local SEO tips can help bring your business to the top of the results page! Implement them today to start seeing real results.
Did you learn something from this article? You can find more helpful posts like this on the Business page of this site!