Here’s What’s Missing from Your Facebook Marketing Strategy

facebook marketing strategy

With over 1.86 billion active Facebook users every month, if Facebook isn’t a major part of your marketing strategy, you’re seriously missing out.

In this post, we’re going to show you how to upgrade your Facebook marketing strategy for 2017. This year, blow your competition out of the water and connect with more followers than ever.

1. Make Use of Facebook Live

Ever wanted to show your followers what a day in your office looks like? Give them a virtual tour? Answer questions live as you receive them? Let them sit in on a board meeting?

Facebook live allows you to do all that and more. And since 66% of active Facebook users log into their accounts every day, your Facebook live feed is sure to be seen by lots of eyes.

Plus, using this feature won’t just connect you with new customers, it will also show that you’re a brand that’s all about transparency.

2. Add Featured Pages And Likes

This is basically the Facebook equivalent of linking to other blogs and websites on your brand’s own site. Plus, the more pages you like in your industry, the more likely your own page is to be shared on their feeds – and seen by their followers.

Also, you can “like” sub-pages or products of your own brand. Maybe you have a charity initiative you’d like to draw attention to, or perhaps your blog has its own separate page.

3. Don’t Overlook Facebook Pixel

You may not even have heard of this option for your business’s Facebook page, and that’s really a shame. This super-useful tool lets you judge a specific ROI when it comes to your ads on Facebook.

Essentially, Pixel is a form of code that can help you to make sure you’re getting the most out of your ad campaigns on Facebook.

You can see the exact conversions and events shared to your business page that were the most and least profitable. Then, you’ll be able to create and tailor other ads according to your most successful campaigns.

4. Add Some Buttons

These days especially, everyone who shops online is used to instant gratification. They also want to be able to do all their shopping in one place.

There are buttons that allow your customers to book appointments or request consultations on your Facebook page directly. If they don’t have to navigate your website to book or buy, they’re far more likely to make the purchase immediately.

You can also add buttons that directly link to a specific sub-page of your website, like an app, about us page, or contact form.

5. Get Custom

Finally, take advantage of the opportunity Facebook gives you to customize your page and sidebars.

You can even choose the specific layout you’d like for your page, as well as select your icons and set images.

Do as much as you can to make your Facebook page look like your website. Plus, this helps to build brand recognition!

Your Page Will Be Better Than Ever

We hope you’ve enjoyed these 5 Facebook tips to maximize your business’s page. Make this your best year ever!