Your marketing ROI is very different from any other ROI in your business. It doesn’t have as obvious a connection between its cost and the business income that results from it.

But it’s one of the most important ways you can improve your business. A high marketing ROI means you can stretch marketing budgets further, and bring more profit to your business. 

Keep reading to learn more about what marketing ROI is, and how to improve yours. 

What Is Marketing ROI?

Your company’s marketing returns on investment (ROI) refers to the profit compared to the cost of a marketing campaign. It is often calculated with this formula: 

ROI = ((profit – cost)/cost) * 100

A good ROI is a high percentage. It means your campaigns are bringing in a lot more money than they cost to make, increasing the value of your business. Because of this, it’s important to analyze and improve your ROI whenever you can. 

1. Use Social Media for Marketing

With almost 60% of the global population on social media, you have to include it as part of your digital marketing strategy. If your business uses social media correctly, this can lead to a high marketing ROI. 

The culture of each social media app changes all the time. This is why it’s important that campaigns are launched with content specifically designed for the audiences on each app. 

When successful, a social media campaign can lead to enormous amounts of organic views. It is also an easy tool for linking to your products directly, increasing your chance of profits.

2. Hire a Marketing Agency

Outsourcing your marketing management to an agency is a great way to improve your marketing ROI. You pay the agency a fee, and they handle everything else. This saves your business time and resources. 

Marketing agencies are experts in achieving marketing goals. This means your campaigns are more likely to be successful when hiring an agency.

If you are unsure how to find the right marketing agency for you, view here for more. 

3. Use SEO Strategies

Search engine optimization (SEO) is an approach to increase your content’s ranking when people search for keywords. The better the SEO ranking of your content, the more organic views your content will receive. 

Maximizing organic views is a cheaper approach than buying ads. It also leads to an increase in business leads, since people assume the content is more legitimate when it’s not sponsored. 

4. A Good Website Landing Page

A good first impression applies to websites too.

The landing page needs to be designed to optimize the user experience. This way, people are more likely to stick around on your site and make purchases. 

5. Measure Your Marketing ROI

Marketing ROI goals are vital. You need to determine your core metrics and track how your ROI changes according to your different campaigns. 

This way you can fine-tune your marketing campaigns and continually improve your ROI. 

Improve Your Marketing ROI

With these tips, you can drastically improve your company’s marketing ROI. This is one of the easiest ways to boost your company’s profile, which will increase your earnings! 

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