If you’re interested in creating an effective SEO campaign for your brand, you’re already on the right track.
After all, over 90% of all online activity starts with an entry into a search engine.
However, 75% of those using search engines look exclusively at the first page of the given results. That means that if you’re on the second or third result page, you might as well not be listed at all.
So, what can you do to ensure you’ve created an SEO campaign that will increase your conversions, your brand recognition, and your search engine ranking?
Read on to find out.
Don’t Ignore Local Keywords
Even if you’re still relatively new to SEO, you likely already know the importance of keywords. They’re what people type into search engines like Google when they’re looking for the products or services you provide.
However, in today’s hyper-competitive market, you need to make sure your keywords are as specific as possible. For example, if you’re an office supply store, using the keyword “office supplies” in your content probably won’t help you too much.
Because the super-popular keywords are essentially dominated by the big-box chains and businesses.
To ensure your keywords are working for your site, get specific — focus on your local market, the people who are likely to buy from your store today.
Try something like “office supplies Charlotte NC” or even “office supplies near me” to get better results.
Make Your Site Mobile-Friendly
In today’s world, creating a website that runs quickly and is easy-to-navigate on a mobile device is just as important — if not more so — as having a desktop-friendly version.
We recommend that you look into an SEO audit that will give you invaluable data regarding your website’s mobile and desktop traffic.
Keep in mind too, that Google takes the mobile-friendliness of your website into consideration when determining its ranking. If image files are too large, or if your mobile site spams visitors with pop-ups, it’s time to make a change before you fall in the rankings.
Analyze Your Current Methods
Of course, taking all of the above tips into consideration isn’t enough. You need to know how to effectively analyze your user data to determine whether or not your current SEO strategy is actually achieving the goals you put into place.
This is the phase where many brands choose to get help from a professional.
Professional SEO services will help you to determine which specific sections of your target area have responded the most to your campaign. They’ll also define your most effective keywords, your site’s most popular pages, and tell you where your users came from.
You can then use this information to more effectively tweak your campaign until it’s performing exactly as you want it to be.
Ready To Create Your Next SEO Campaign?
We hope this article has inspired you to take a hard look at your current SEO strategy.
Ready to make a change?
Start by using our search engine ranking checker to see where you currently fall in the result pages. Then, check out more of our online SEO tools and training to learn about how to make your next campaign your most effective one ever.