The Latest Ecommerce Trends to Follow in 2017
We are halfway through 2017, and it’s been an exciting and progressive year for retail and ecommerce trends. From an explosion in using mobile apps to recognizing the roots of customer loyalty, providing ideal consumer experiences is one of the most important parts of any business.
Let’s take a quick look at some of the most noteworthy trends that are continuing to change the ecommerce game.
Popular 2017 Ecommerce Trends
The More Mobile, The Better
70% of consumers chose to buy products on Amazon on their mobile app, as opposed to the computer website, last year.
People want to be able to view, research, and ultimately buy things with swipes and thumbprints. They want their purchasing process quick, efficient, and with minimal effort.
Mobile interaction and integration is no longer a luxury. For most businesses, it’s a necessity and serious limitation if not available.
This is one of those ecommerce trends we don’t see slowing down anytime soon.
Google is Still Dominating the Game
Google generates a staggering 3.5 billion searches per day.
Where does your business measure up on this crucial search engine?
If your website isn’t visible through Google searches, you are risking out on tremendous organic traffic, potential consumers, and business success.
SEO trends and strong content marketing are key! They hone in on repeated keywords and necessary phrases, which promote your ranking in Google searches. This makes people more likely to find you.
Customer Loyalty Matters TREMENDOUSLY
Consumers want to feel like they are part of something greater than themselves. They want an experience and a personality, not just a brand and price tag.
Loyalty remains an important ecommerce trend this year, and we only see it increasing with speed and gusto.
People want to feel rewarded for using your business. In a sea of competition and people vying for their hard-earned cash, they want to feel like they genuinely matter. And, if they don’t? They’re not afraid to run to the next company offering a similar product at a cheaper price or more attractive promise.
New technology continues to teach business owners about loyalty and repeated business patterns. The best businesses are using this valuable knowledge to its utmost advantage.
Live Chat & Messaging Features are HOT
With rises in technology and booms in online consumerism, people are doing less face-to-face and audio interactions with their purchasing.
Enter in the live chat feature.
This is one of those ecommerce trends designed with the progressive millennial in mind. It’s convenient, accessible, and provides information for the consumer instantaneously.
Going back and forth with phone calls are out. Getting things done through an instant message? Consumers, it seems, are all about it.
Whether you are just starting to brainstorm your ecommerce web strategies or you are a seasoned veteran, it’s important to be aware of changing trends.
This ultimately helps you create a business you can be proud of and your consumers can happily enjoy!
What ecommerce trends are you liking and/or disliking? Have you implemented any of them in your business? We want to know! Comment below!