In recent years, businesses in all industries have turned to the internet to make sales, promote products and services, and more.
So it should come as no surprise that real estate is now often researched, bought, and sold on the web. In fact, stats show that more than 70 percent of all buyers and 75 percent of sellers have found their real estate agent online.
With so much competition out there, it’s essential for Real Estate agents to step up their marketing strategies.
Maybe you are new to the industry. Or you already have a website that isn’t performing as well as you’d like.
No matter the case, check out theses innovative Real Estate marketing ideas. They are guaranteed to make your website shine!
Start by simplifying your approach
If you’re expecting Real Estate marketing ideas that require complicated web skills, think again.
As with any website, confusing layouts and complicated menus will only confuse visitors to your site. Instead, make it easy for potential clients to find exactly what they’re looking for.
Keep your menus in an easy to find location on your home page. Give them simple, descriptive titles, like “Buy,” “Sell,” “Shop for homes in your area,” etc.
Your home page should be simple as well. Avoid too much lengthy content, as visitors are unlikely to read long paragraphs of text.
Instead, integrate pictures, videos, and small amounts of catchy content. This content could include awards you’ve won or stats that promote your business.
Integrate video content
If a picture says a thousand words, a video says several times that.
Video content a great way to get lots of information across in a short amount of time. It also helps to keep visitors on your website once they’ve landed on your home page.
Stats show that web surfers spend less than a minute on the average web page. Catching visitors’ attention during that minute helps ensure that they stay longer.
An engaging video on your landing page is a great way to do that.
Use animated videos or videos that feature you or other real estate agents in your company. This helps to establish a brand and create a personal connection with clients.
These types of videos are great for landing pages or “About Us” pages.
Visitors see them right away when they land on your site. The hope is that they’ll watch them, establish a connection, and will then want to continue on to the rest of your site.
When creating these videos, keep them under 60 seconds in length.
No experience creating video content? You can still utilize this tip. Consider hiring a professional. They can help to make sure that your video is polished and effective.
Another great Real Estate marketing idea is to use video to sell properties.
Virtual or video tours can go a long way towards boosting sales. They help you sell to clients who are too far away to visit properties in person or who are simply too busy to do so.
Give your social media strategy a makeover
If you’re ready to utilize these Real Estate marketing ideas on your website, don’t stop there. You need to make sure that those practices stretch into your social media strategy as well.
Start by adding social media buttons to your website in an easy to find location. This helps encourage visitors to your site to share content that they find and like, such as home listings, virtual tours, and more.
Then, make sure that the content on your website is reflected on social media.
When your company earns awards or gets featured on publications, when you post new home listings, or whenever any other kind of content gets posted on your website, promote it across your social media pages.
Answer clients’ questions before they ask them
No, this Real Estate marketing idea doesn’t mean that you need to learn how to read minds.
It involves thinking about what kinds of questions your clients often ask. Then, provide answers to them on your website.
You could answer them throughout your website by integrating them in content. Or you could create a separate FAQ page where you list them in question and answer style.
Consider including questions about how clients should schedule appointments with you. Or whether or not you are an MLS agency.
Other common questions include what your range is and whether you are available to show houses outside of normal business hours.
Create a brand and then promote it
One of the biggest mistakes that Real Estate agents make is not creating a solid brand.
Without it, many of the above Real Estate marketing ideas will be ineffective.
If you don’t have a consistent brand, your website and social media pages won’t work together. Neither will have a professional look if they do not match.
Without a brand, your videos will seem unpolished, and your website unprofessional.
When it comes to Real Estate Web Design, branding is the most important element. Building a brand is often best left to the web professionals.
They’ll be able to help create a brand that reflects your business’ style and goals. They’ll also help to integrate that brand in your web content, pictures, videos, social media pages and more.
Putting these Real Estate marketing ideas to use
If you’re ready to take your website to the next level, it’s time to start putting these Real Estate marketing ideas to use.
You may choose to start implementing some of these Real Estate marketing ideas on your own right away to start increasing traffic and turnover rates immediately. Or, you can enlist the help of a web design professional to ensure that your website is performing as well as it should.
A small investment of time and money in your website can go a long way towards helping you to connect with more clients. As a result, you’ll begin increasing your sales and landing more homes for your agents to sell.