In case you haven’t heard, social media is kind of a big deal.
With over 2.8 billion social media users worldwide, it’s hard to deny social media’s reach.
In the US, almost 70% of adults use Facebook. And that’s just one of many social media platforms.
If your business isn’t taking full advantage of social media, you’re definitely missing out.
But … you’ve got your own Facebook account where you post fun videos of your cat and your latest political musings, so you can totally manage your business’s social media accounts, right?
Unless you love wasting time and money, social media is a tough place to compete. In fact, bringing in a pro, like a social media strategist, is the best way to cash in on the gold mine of social media.
Keep reading for an in-depth look at why your small business needs a social media strategist.
But I Already Know How To Use Facebook …
Like we saw above, most US adults also have a Facebook and are probably pretty savvy when it comes to posting an occasional picture or link.
But, leveraging a social media channel to your business’s advantage is a completely different story.
Do you know where your audience hangs out?
Maybe they prefer Twitter or the quickly rising Snapchat.
If you’re not immersed in the world of social media marketing on a daily basis, it’s difficult to keep up with the different platforms and the demographics that frequent them.
Pros Understand the Trends
One major advantage to hiring a social media strategist is that they know and understand the trends in the industry.
While you may still be loving your MySpace account, social media pros know that’s probably not the best place to focus your marketing efforts.
A social media pro will also have a solid grasp of what works on each platform. They understand which hashtags to use and know what copy or images will resonate most with your customers.
A Social Media Strategist Understands Your Audience and Nurtures Engagement
Did you know that Tweets with images are 150% more likely to get Retweets than Tweets with just text?
Or that more than 50 million businesses have Facebook business pages?
These are the kind of things that any competent social media strategist will be keeping up with so that they can better nurture and engage with your audience.
The ultimate goal of any social media marketing strategy is to increase brand awareness and drive more revenue. That’s tough to do if you’re not well versed in the medium.
We’ve checked out the blog at Amistad Pros, and they’ve got some great digital marketing ideas to look into.
Ready to Find a Social Media Strategist?
Finding a good social media strategist is vital to your business’s success in social media. This post looked at just a few of the ways a social pro can help your organization thrive.
If you’re serious about succeeding in the social space, having a solid social media strategy and a competent pro to help you implement it will help you foster better relationships with your customers and grow your market share.