5 SEO Hacks to Kick Start Your Fitness Marketing

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Living a healthier life is a consistent goal set by people across the world. In fact, fitness and health related goals top New Year’s resolutions year after year.

This means there are huge opportunities to target people ready to get healthy. This is especially true with proper digital marketing. To ensure success for fitness blogs and business, search engine optimization (SEO) is critical!

Need some ideas of where to start with your fitness marketing? Keep reading below for five SEO hacks that will kick start your fitness marketing!

Create Awesome Content to Help Your SEO

You can have a top notch health product or fitness training method, but if you are not visible online it will not matter. This is where paying attention to SEO pays off in more ways than one.

There are a few simple steps to take to ensure search engines like Google keep your website at the top of search result lists. First, make sure your website is laid out well and has great content that includes keywords.

Keywords are words that people would search for to find a product or answer to a question. Think things like “personal trainer near me” or “cardio dance classes.”

Use a keyword ranking tool to help hone in on the best keywords for your market and business.

Ensure you have keywords present on your home page and within the first one hundred words on any given page. This will help your website become visible to anyone searching for things in the fitness world.

Use Customer Reviews for Effectiveness

Encouraging customers to provide reviews will be important as you work on your SEO. The majority of people read online reviews before buying a product or visiting a business.

Consider seeking out a service that can provide an overview or your product, like a workout review website so others know what to expect. This will make those who find your business online more likely to give it a try.

Get Linking with Fitness Marketing

Promotion and outreach with other sites will significantly boost your SEO. Be sure to have quality links though. One link from a reputable website is great, but 20 links from spam type sites will not have any positive effect.

Think about Content Upgrades

Good SEO will bring people to your site, but then you need to make the most of it. Email subscriptions are key for success. Consider offering something valuable in exchange for a customer’s email.

Ebooks and pdf guides are just a few examples.

Try Out an Enticing Promotion

When marketing your fitness business, there are many creative and exciting promotional options. Looking to start a campaign at the busy new year time?

Try offering a six-month intensive program designed to get people in shape in time for summer? Give new members the chance to sign up at a discounted price. Offer extra benefits such as a one-time nutrition consultation.

Follow these 5 SEO hacks and you will be on your way to great fitness marketing!