How Top Contracting Companies Heighten Their Traffic
Running a contracting company? You’re probably already aware that advertising in the Yellow Pages is no longer the way to be found by your customers.
Potential customers are using search engines like google to find remodelers, contractors, and other services. For this reason, it’s imperative that you do all you can to increase the amount of traffic to your website so you can gain and retain a competitive edge.
In this post, you’ll learn how top contracting companies heighten their traffic. Read on to learn how you can use these tips to increase your website traffic and grow your bottom line.
Top Tips for Increased Website Traffic
Increasing your website traffic will mean more people will be landing on your website. And that means you have more opportunities to convert those people to paying customers.
Here are some of the ways top contracting companies make this happen:
If you’re not yet blogging, you’re missing out. Blogging helps you build a relationship with potential customers by showing them you know what you’re talking about.
By building authority within the contracting industry, your business will be the go-to choice once your website visitors need a contractor.
However, marketing teams and business owners within this industry face a challenge. They need to be able to transform information into engaging copy that people searching the web can easily understand and want to read.
If you want to succeed in this arena, you need to turn the whole concept of business blogging on its head. That means ditching the typical blog posts about your last company picnic and taking a different approach entirely.
You need to bring in a fresh voice and jargon-free language, creating comprehensive posts that will:
- Naturally include keywords to increase your search rankings
- Grab traffic from the searchers you know that your customers have already made
- Lower your bounce rate as visitors find the information they’re looking for
- Create a relationship with potential customers as you become a trustworthy source.
Aiming to get your contracting website on the first page of the search results? You probably have some work to do.
The first step is to figure out which search terms you’d like to rank for. You’ll usually want to choose 4-6 to begin with. These should be the most relevant to your business and the services you offer- it’s impossible to rank for every keyword in your industry.
You’ll then use these keywords in many different places. These include:
- Blog posts
- Meta descriptions
- Image tags
- Page title tags
- Landing pages
- And more
The websites ranked the highest in Google usually have many other highly-ranked websites linking to them. The more high-quality links you can get to your website, the more popular you’ll be seen in the eyes of the search engines.
This can be achieved in a number of ways. As you become more of an authority in the industry and write thought-provoking, useful content, this will be shared on social media. Other websites will begin linking back to your website as they direct their visitors to your thought-leadership pieces.
Happy customers will also often link to your website. Here’s an example: Say you purchased a whs management system. If you found that the system saved you money while increasing safety rates, you’d probably tell others about it. You may even link directly to that system from a blog post so your customers could easily find the product.
Another great option is guest posting. This is when you write articles on other sites with a natural link back to your services.
These days, we’re searching more on our mobile phones than on our laptops. Mobile has officially overtaken desktop as the preferred search tool. That means your business needs to have a mobile responsive website.
When a website is responsive, it changes depending on the device that the user is using- whether they use a tablet, smartphone, or desktop. And that means that they can quickly and easily find the information they’re looking for.
Google has announced that it will be ranking websites based on their mobile versions. So you must have a responsive website if you want to rank well.
If visitors need to zoom in and try to navigate a desktop website on a mobile phone, they’ll quickly click back to the search results and find another website. That increases your bounce rate, decreases your search ranking, and means that your customers will choose your competitors instead.
Think about the last time you landed on a slow website. Did you patiently wait for that site to load? Or did you instead click back to the search results and find another site instead?
Search engines aim to show the most relevant search results possible. And the load speed of your website is being given increasing weight in those results. If your website takes too long to load, both your visitors and Google will notice.
There are many different review sites available. Some of the most important for the contracting industry include Angie’s List, Yelp, Local, and Google+.
These sites have a high search authority. That means that when people search for the services you offer, those sites will often appear in the top results. For this reason, your company needs to get listed on those sites and receive positive reviews.
The best way to do this is by ensuring you’re providing the best customer service every time. Ensure that your staff have had training and understand how important great service is for the whole company.
You should also establish profiles on many of these review sites. This increases the chances that your customers will review your company. You can also link to those review sites from your website and encourage previous customers to write you a review.
What do you think of the above tips? Have you begun working on your search rankings this year? Leave a comment below.