The fitness industry is booming.
There is a growing trend in the United States and around the world encouraging people to either get fit or stay fit. This can be anyone trying to lose a large amount of weight or someone trying to gain muscle.
As a result of this trend, many new nutrition sites and stores are popping up.
Everyone wants a piece of the target audience, but not everyone is positioning themselves correctly online.
To best expose and grow your proper nutrition business, you need to be using long tail keywords.
Here Are 3 Tips to Incorporating Long Tail Keywords into Your Marketing Campaign
1. Understand the Difference Between a Long Tail Keyword and a Head Keyword
A keyword is anything your audience is typing into a search engine.
A head keyword is those that are used frequently in an industry. Some examples include “coffee”, “fast food”, “marketing”, and so on. The idea is that a head keyword is a general term that can be used in many things.
For example, someone searching for “healthy” can be looking for tips on how to get healthy, recipes to cook healthy food, building healthy habits, or healthyyou vending reviews.
Although the companies on each search result are likely to be similar, they are not the same.
This is why long tail keywords are so important and beneficial.
A long tail keyword is a group of specific terms. They do not get searched as frequently as simple head keywords and are therefore more valuable to spend a budget on.
Some examples include “nutrition stores in New York” or “proper nutrition for pregnant women”.
2. Know What Your Audience Is Searching For
To get a good idea of the right long tail term to use, start with the most popular terms searched in the nutrition industry.
There are many keyword ranking tools that can make this an easy part of the process. Having a list of popular keywords in your industry can start to paint an SEO picture of what potential consumers want.
Their common keywords can frame your specific ones.
The best way to do so is to find phrases or groups of words that can combine common head keywords searched with terms that better relate to your company.
3. Simplify Searching
Allocating money to a long tail keyword for a proper nutrition business can have many benefits.
The first is the more specific your terms, the more targeted your audience.
Consumers that take the time to search for more than head keywords are trying to narrow down their search. They have a high level of interest and buying potential; they just need to find the right match. Meet them halfway and be as specific as possible, too.
The more targeted your keywords, the less expensive they tend to be.
This is because everyone is bidding on the big guys, the head keywords. When you narrow it down, the competition gets lower and the cost per click does as well.
Long term keywords have the potential to drive a more targeted audience at a lower cost.
For questions about the right keywords to be using, and how to improve your overall SEO strategy, contact us today.