When it comes to investment realty, you know your customer leads are ready to buy.

In today’s digital age, your website can either convince them to buy from you or to take their business elsewhere.

Did you know that it only takes two-tenths of a second for a visitor to form an opinion about your brand?

Keep your investment realty site in the best shape possible to convert leads and help you sell, sell, sell.

5 Tips for Investment Realty Website Design

You know that investment property buyers are looking for a trustworthy authority to handle their real estate purchases.

Even if you’re the best in the business, you’ll miss out on customer leads if no one can find your site. The same things goes if your site makes a poor impression on its visitors.

Web design is a complicated process that is ever-evolving. However, these 5 tips will help get you on the path to success.

1. Images & Graphics

Real estate is a very visual business. So, first and foremost, make sure your site is full quality images and graphics.

This is important for the authority of your brand. However, it’s also important because our brains process images much faster than text — 60,000 times faster, in fact.

We can’t emphasize enough that the way your site looks matters. Not only for aesthetic appeal, but also for the messages you communicate to potential clients.

Big blocks of text aren’t likely to be read. If your site looks like a wall of text, you’re losing countless opportunities to really communicate and connect with site visitors.

You know what that means — you’re also losing conversions.

Add graphics, images, and videos throughout your site in addition to clear text. This will help visitors get your message even faster.

2. Page Loading Speed Matters

Your site could be the most beautiful, informative thing in the world. Still, if a pages take longer than a few seconds to load, that potential business will move to your competition.

In fact, 40% of consumers abandon a site that takes longer than 3 seconds to load.

3. SEO

Search engine optimization is a key factor in how people find your site.

In short, it’s a strategic way to use keywords, content, and other features to get search engines to recognize your site as the optimal result.

4. Contact Forms

You may know that 80% of sales are made somewhere between the 5th and the 12th contact. That’s why it’s imperative to gather contact info from as many visitors to your site as possible.

Make sure the contact form isn’t hidden. You want that form, or an easy one-click link to it, to appear on every page of your website.

5. Call to Action

You must direct customer leads to the next step in the sales funnel.

Whether that next step is to sign up for an email list or contact you to make a purchase, be sure to incorporate eye-catching pop ups, banners, or other tools to help convert as many leads as possible.

Now You Know!

Want to improve your investment realty site?

There’s no better way to start than with our free SEO audit tool.