5 SEO Hacks for High-End Clothing Websites
Need to get your high-end clothing business noticed?
The key is search engine optimization, or SEO for short. It’s what bumps your site up above the competition in search engine results.
If you use these SEO hacks, your fashion business is sure to be seen by your target market.
Read on to find out how to get your high-end clothing business the attention it deserves.
5 Key SEO Tricks for Your High-End Clothing Website
1. Nail Your Branding
Marketing today is all about branding. You need to have a clearly identifiable brand image. You also need to tell brand story that customers can relate to.
Everything from social media to website design is part of your brand. It’s helpful to brainstorm the kinds of things that you’d like people to identify with your brand.
What adjectives should come to customers’ minds when they visit your site?
Also, be aware of industry trends — so that you can both follow and disrupt them.
For example, minimalist websites are very popular right now. They make people feel relief from the information overload of their lives. However, you don’t want a minimalist website that looks just like all the others.
What will set your site apart?
2. Answer Questions
If you can find out what kinds of questions your customers are likely to ask, you’ll have a much better chance of ranking higher in a Google search.
Your answer could become a featured answer on Google.
This means it will pop up at the top of the page when someone searches that question. You’ll also have an easier time optimizing for the right keywords when you answer the right questions.
Having an informative, useful site also improves your SEO rankings. This is because Google will recognize that your site provides value to searchers, so it will prioritize your site over others that don’t.
3. Find a Niche
Your branding, blogging, and merchandise should all center around a specific niche.
If you are trying to sell every kind of clothing to every kind of customer, you won’t be able to please anyone. Have a specific audience in mind for a niche of the fashion market.
That way, you’ll more easily be able to meet their needs.
4. Connect with Influencers
Getting your site linked to by industry influencers lends your site the kind of credibility that will improve your SEO.
Connect with influencers in meaningful ways that will be beneficial to both of you.
For example, you might feature a new coat trend in a post that mentions a popular Instagram blogger with similar style. That popular blogger might then be interested in sharing your brand with their followers.
5. Find Keywords for E-Commerce
Finding the right e-commerce keywords means understanding exactly what your customer is searching for.
Optimizing for broad keywords is a start.
However, if you can find the specific longtail keywords that people research, such as “authentic fur coats with buttons,” you can optimize for those specific keywords. That way, you can make sure your site shows up when people search for those terms.
A little SEO work can go a long way toward getting your high-end clothing company in front of customers’ eyes.
If you understand what Google searchers are looking for and can give them what they want, you’ll have more customers in no time.