5 Ways to Improve Your Website’s Lead Conversion Rate

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Hundreds of people visit your site every day, but few make purchases. Put some energy into your lead conversion rate to turn that web work into sales.

After doing a marketing audit on your website, you might find some flaws in your strategy. What can you do to address them?

Set up a website that does the work for you. It should naturally make customers happy to return and share their experience.

Here are five successful ways to increase your lead conversion rate. Let’s get into it!

1. Utilize the “F” Layout for Your CTA

Studies have proven that people scan your website in the shape of an “F.”

Their eyes start at the upper left corner and scan to the right. Then they scan increasingly shorter horizontal lines moving down the page.

Keep that shape in mind when placing your call to action. If it’s on the bottom right of the screen, most people won’t pay attention to it.

Many websites place a call to action in the upper right corner because that’s the second point a user’s eyes land on.

2. Keep it Easy to Improve Lead Conversion Rate

If your website is difficult to navigate, visitors won’t stick around long enough to make a purchase. Design a seamless, easy-to-use website.

Make sure company information, reviews, and product information are all easy to find. On product pages, make it obvious how to add a product to their bag and keep shopping.

Give your leads the easiest conversion process from shopping to checking out.

Also, don’t waste their time or make them uncomfortable by asking for too much information. Don’t force them to create an account before checkout or require their whole life story.

The more information you ask for, the less likely they are to complete the sales process.

3. Be Open and Honest

Would you buy a product you knew little about? Along the same lines as making your website easy to use, make information plentiful and easy to find.

If a product is out of stock, make sure that shows up right away so users don’t waste their time.

Provide all of the information you have about a product and your shipping/return policies. The more information someone has about the process, the more likely they are to make a purchase.

4. Provide Something Unique and Valuable

You can use our advice to increase organic website traffic, but you need something to keep people on your website when they get there. What’s unique about your site compared to your competitors?

Make sure that’s clear. How can you offer leads something valuable that others can’t?

Offer a free document template or two if you’re a business-oriented site. For retail sites, offer a discount to new users.

Whatever makes you unique and valuable, make sure people know it when they show up so they stick around.

5. Build Trust

You wouldn’t buy something out of a sketchy van in a parking lot. Make sure your website isn’t the sketchy van of the internet.

Build trust with your users to increase your lead conversion rate.

Design a website that looks professional. Make your contact information clear, and have real people ready to answer the phone.

Also, keep your privacy policy clear. No one wants to give their credit card information away to a site with unclear policies.

Wrapping Up

There’s more to web traffic than making the sale. You have to keep users on your website long enough to make a purchase.

The best way to increase your lead conversion rate is to have a website that’s easy to use, professional, and unique.

For more help with your website or conversion rate, contact us!

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