5 Ways Web Hosting Impacts Search Traffic

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Are you trying to drive more traffic to your website and increase revenue for your business?

Maybe you’ve started putting together a checklist of all the best SEO tricks.

Don’t discount the way that your website is setup. Web design can actually impact your traffic.

If you’re looking to increase your company’s bottom line online, here are 5 ways that web hosting can impact your search traffic.

Let’s take a look.

1. Search Traffic and Speed

Whether you’re hosting a blog, an e-commerce store, or just a simple company website, all the keyword research in the world won’t help if your page’s loading speed is slow.

If the speed of your website leaves something to be desired, you’ll see a higher bounce rate in your traffic, along with low conversions and no increase in customers.

While your own content can certainly affect your website’s speed, it is also dependent on the RAM and bandwidth of your web host.

Along with speed, you should also be sure that your server doesn’t experience downtime. Server downtime of even a minute can crush the business you bring in online.

2. Location

The location of your web host can also affect the speed of your site.

While physical location of your server may not directly impact page ranking, there is a catch.

Whether you’re working on your own local SEO or with a national SEO services company, here’s what you need to know.

With regard to speed, you’ll want your host to be as close as possible to where your visitors are located. Simply put, if your visitors are from the United States, you’ll optimize your website best by having a host in the United States.

3. Security

Security is a must for SEO performance, especially as Google is making moves to prioritize HTTPs sites in search engine rankings.

If you’re not a technical pro, or don’t have internal IT support, consider finding a hosting package that manages the security of your website for you.

4. Payment Systems

Especially relevant to e-commerce businesses and other companies that accept payment online, the security of your website is directly tied to your payment processor.

Build customer trust with a reputable payment processor like PayPal or Stripe.

Keeping your customers’ private information secure is a priority if you desire healthy search traffic and increased business from your website.

5. Your Domain Name

It almost goes without saying that your domain name is an important piece of the SEO puzzle.

Here are a few tips before you decide on a domain name:

  • Make it easy to remember
  • Keep it short — no more than 3 words
  • Make it unique to your business

When choosing a domain name, strive to include a keyword that potential customers might be searching for. For example, if you owned a dental clinic or a consulting business, you could include the keywords “dental,” “orthodontics,” “consulting,” or “consultants.”

Optimize Your Website!

Now that you’ve got some background knowledge on how web hosting can impact your search traffic, consider using an SEO audit tool to check the health of your website.

Have you experienced other ways that hosting can impact the quality of your search traffic and page ranking?

Do you have any burning SEO questions? Let us know and we’ll be happy to help!