5 SEO Tips for Sign Company Websites
In this digital age, every business needs to focus on SEO.
SEO stands for search engine optimization. It’s a way to make sure that your website is in the best shape possible, according to search engine algorithms.
Search engines are a great way to drive new customer leads to your business.
If you’re not popping up in the first few results, you’re losing business.
Did you know that 75% of consumers never scroll past the first page of search results?
In this article, we’re covering the best SEO tips to help you harness the power of search engines and drive more leads to your sign company site.
The Best SEO Tips Your Sign Company Should Be Using
Do you want better brand awareness, higher sales, and an increased bottom line?SEO is your answer. Read on for the best SEO tips.
Search engine queries are text based. Even searches done through voice recognition services like Siri and Alexa are translated into text by the technology before searching.
For this reason, you must feature plenty of text on your website in order for search engines to know what your site is all about.
Blogging is a fantastic way to produce quality content that features specific keywords, phrases, and subjects related to your sign company.
The goal is to have text embedded into your site that matches search queries. For example, if your company specializes in environmentally friendly signs, a blog about “eco-friendly signs” could be a match for what your customer leads are searching.
2. Video Content
SEO isn’t only about text. Including video content will also boost your search engine ranking by adding credibility to your site.
Rich media that is relevant to searches, like a video on how to design a sign that will get consumer’s attention, will help search engines recognize your site as an authority.
Product reviews and testimonials are a key tool for your reputation as well as your SEO.
The more web presence your business has, the more seriously search engines take it. Make sure you have business pages set up on sites like Yelp and Facebook.
You can work the reviews to your advantage by always replying. In replies to positive reviews, be sure to include your business name. That way the glowing feedback will show up when your company is searched.
For negative reviews, leave your business name out.
4. Product Descriptions & FAQ
Always include product descriptions, image descriptions, and FAQs on your site.
This extra text will help cast a wide net to catch keywords in searches relevant to your business.
5. The Importance of Mobile
Mobile search has officially surpassed desktop search as of 2016.
Google and other search engines are well aware of this, and even favor sites that have mobile layouts vs desktop layouts alone.
Make sure your sites are optimized for viewing on all platforms and devices.
With the best SEO tips, you’ll be on your way to increased website traffic in no time.
This isn’t everything you can do to optimize, however. If you want to seriously level up your SEO, start with our Free SEO Site Audit Tool.
For more SEO tips, browse the Site Report Card blog.