Your 420 website will have things people want: weed, news on it, where to get it (legally of course). But, if your mobile site won’t load cleanly or is super slow, you’re missing out.
Potential customers decide within seven seconds if they’re going to stick around on your site. Just enough time to decide if you have what they want.
But if your site’s a cluttered, tiny little mess because it’s not responsive, seven seconds is an eternity! Unless you’re actually giving out free weed, your visitors aren’t going to stick around to see how much pinching and scrolling it takes to find what they want.
Keep reading to learn what responsive design is and why you absolutely need it.
Mobile Web 101
Before the advent of mobile web surfing, web designers focused almost solely on things like color and navigation. Driven by screen sizes that were larger and pretty static, it was easy to design a site that fit on everyone’s screen.
Then mobile phones exploded!
So what should you do about it? Here are things you need to know to get your site where it needs to be.
Mobile vs. Desktop
A good responsive web design (RWD) isn’t simply a duplicate of your desktop site. You’ve got to consider what people are likely searching for on your 420 website.
For example, let’s say you own Bloom Dispensary. Your potential customers are probably searching things like, “dispensaries near me” or “dispensaries in Portland”. If that’s the case, you want them to be able to find your address quickly and easily. And if Google doesn’t give them directions, you could miss out on potential sales.
What your mobile visitors don’t need right then is your blog, so it can be under your navigation but not as prominent. You need to put yourself in your visitor’s shoes: what are the top things they’re looking for? Make sure they can find them easily.
What Does It Take to Update?
If you didn’t start out with RWD, all is not completely lost. Depending on your current design, it’s going to take some money and time to switch.
Plus, if you’ve been considering a site update anyway, now’s the perfect time to take care of both things. Improve your desktop site and get RWD – that’s a win-win. (Next thing you know, you’ll be checking out AI, too!)
There are two sides to mobile websites: layout and speed. While RWD focuses on layout, Google AMP focuses on pure speed. AMP is Accelerated Mobile Pages and its goal is to speed up the web for everyone, across all mobile devices.
It does take some effort to get your site AMP-ready, but it’s not a huge tech nightmare. You might actually consider doing AMP first, because it can work with your existing site. Check with your designer, they’ll have the info you need.
Wrapping Up Your 420 Website Design
Now you understand how important responsive web design is to your site and what you need to do to get it sorted. Another important thing you need to keep an eye on is your SEO. Check out our free SEO audit tool to see where you stand.