It’s the end of the month, and it’s time to put together the dreaded quarterly report that reveals your organic traffic levels.
Unfortunately, you find that despite your best and most creative efforts, you have the same number of people visiting your site as last month. Or even worse, you have less.
Not only can this be confusing but after repeated months it can be incredibly frustrating as well. It often seems that there is some mysterious secret missing from your team that other managers just seem to get.
Well, it’s time for you to learn that trade secret, and who better to explain it than five companies that have actually mastered the concept.
In less than a year these five sites grew their traffic by 200% or more. I hope you brought a notebook because they have a lot of things to share.
Our first case study comes from a group named Sutter Health. This company implemented a three-prong strategy that consisted of content consolidation, SEO strategies, and canonical tagging.
One year after starting this initiative, Sutter Health recorded a 212 percent increase in the organic traffic levels. Let’s dive deeper into exactly what they accomplished.
First, they found that many of their pages lacked continuity, which led to problems displaying them on a localized website. By consolidating and improving their content, patients were able to access the information and website easier.
The second and third steps sought to improve the website’s ranking on search engines. Focusing on the rankings brought in 50 percent more customers alone.
From Sutter Health we can learn two vital strategies. First create a well-thought out and branded web page, and second, make SEO a large focus.
Canva is an incredibly successful and free design-based website. Even with its popularity among users, the team was still struggling with improving organic traffic.
While many companies boast of increasing their blogs and other content, Canva instead focused on the quality of content they were sharing.
Content is only king if you are willing to help it to become that way. The first thing they did was to examine the best posts their competitors had produced.
This allowed the Canva team to recognize the type of topics that would most attract customers.
Next, they used services such as Buzzsumo and Quora, to find specific questions and topics that people were talking about online. These topics were then repurposed into the new blog.
Another strategy they implemented was to understand their customer’s needs. They asked them what requests that had, what were some difficulties, and more.
These questions gave the team unique content that resonated strongly with the customers, and in return helped bring in more people.
While this was just one small part of the campaign they started, the effect it had was surely seen through out.
What was the result? Increased traffic by 226 percent in less than two months.
Geoff Kenyan worked with multiple companies and found a unique insight of his own. His simple solution? Add more content.
Many people worry about choosing between design or writing on a page. Geoff’s work is showing us that not only are both possible, but they are necessary as well.
By including more words and content to his pages, Geoff was able to raise organic traffic by 620 percent.
His suggestions include having anywhere from 75 to 150 words on your homepage. On category pages, the word count will range from 100 to 200.
Product pages should have at least 250, and lastly, blogs or content pages should have no less than 400 words.
After one day of following these standards, he was able to gain 300 percent increase in organic traffic.
What would you do to have 300 percent more people on your site tomorrow?
Quick Sprout also found their own unique way to improve their organic traffic. Humorously enough their trick matches the first part of their name–being quick.
One of the barriers that stood in the way of their traffic goals was the speed of their website. It’s commonly known that Google and other search engines cater to websites that load fast.
Therefore, if your website delays in pulling up images or content, you’re likely on the bottom of the page during a search.
Quick sprout was able to improve the speed of their website by performing these four steps:
- Rebuilding the code
- Using generic fonts
- Removing unnecessary plugins
By following these steps, the company improved their page loading time by 37.3%. This also resulted in 2000 more visitors coming to the page every day.
Side note: Plugins can be some of the most helpful or the most damaging additions to your website. If used too much or incorrectly, they will drastically affect the time it takes to load your page.
However, if done correctly, they will make life much easier. That is why we have outlined the five most important WordPress plugins that you should use.
Square 2 Marketing
The last company that was able to drastically improve their organic traffic is Square 2 Marketing.
Their strategy was one of simplicity– blogging. Blogging played a big role in improving in traffic and bringing in leads.
Square 2 Marketing also made sure they were implementing the correct SEO strategies with every post they uploaded. This helped their blogs become even more effective pieces for the company.
This simple change in their marketing led to an increase in traffic by 2200 percent!
Who knew that such simple changes could make such a big difference. In fact, SEO and content play a role in more than just improving organic traffic. See why these inbound marketing strategies really do matter.
Get Started on Your Organic Traffic
These five companies have mastered the art of bringing consumers and customers to their website through simple and strategic content.
The beauty of it is that the tricks they used are ones that every business can develop with their own team. Doubling your organic traffic is not only possible but extremely probable as well.
Shall we get started?