5 Valuable Consumer Findings for Medical SEO Strategies
The importance of SEO is widely known in today’s digital landscape.
But do doctors understand the power of utilizing it for their medical practice?
You should already be leveraging the power of consumer trends in your online strategy.
However, if you’re not sure how to do that, read on.
Below, we’ve put together five valuable consumer findings to incorporate into your medical SEO strategies.
1. White Hat is the Way to Go
What does white hat mean to a white coat?
First, you need to understand black hat SEO strategies. These are illegal or immoral strategies that typically break the terms of service of a website or platform.
White hat, on the other hand, is the opposite. White hat strategies follow the rules and are honest.
Some people think you have to cheat to get ahead. But that’s not the case — especially not when it comes to medical SEO.
In fact, using white hat strategies to promote your blog can lead to a gigantic increase in organic traffic! Even after just one week.
2. Keyword Research Helps You Grow
This may seem obvious, but you can never overestimate the importance of keyword research.
For example, marketing items like a tegaderm dressing can be challenging, but it is certainly not impossible.
Using the correct keywords can help you understand what your target audience is already interested in.
It can also help you figure out what else your audience is interested in that you may be able to help with.
Another reason that choosing keywords correctly is essential comes into play before you even begin thinking about SEO.
Including a strong keyword in the name of your business can set you up for success. Did you know that businesses with a strong keyword in their name rank quite a bit higher in Google searches than those that don’t?
This can make a huge difference when it comes to the success of your online marketing efforts.
Check out our keyword ranking tool for extra assistance.
3. Visuals Are Essential
It’s no secret that videos and images are king in today’s media-driven world. Keep this in mind when you’re creating online content.
Always post with a relevant photo, and make sure to include high-quality images in your blog posts.
Using great photos can even help with your medical SEO efforts if you include keywords in the image descriptions.
Just make sure to properly source and credit any images you use.
4. Don’t Be Afraid of Longer Keywords
You wouldn’t expect this, but success can be found in some of the most random keywords.
In fact, 50% of search queries are four words or longer.
Make sure that you focus on phrases and questions in addition to keywords.
5. Medical SEO Will Drive Traffic
Your patients’ health isn’t the only thing you need to take care of. You also need to try our free SEO audit tool to check on your site’s health.
As long as you are concentrating your medical SEO efforts and have a smart strategy in place, you’ll see success. However, that success can rarely be achieved alone — especially when you’re running your own medical practice.
For more advice you can use to ensure your medical website is doing everything possible to beat the competition, contact us.