You work hard on your blog. Nobody knows your subject matter as well as you do. But how well do you keep up with your blogging analytics?
Without a solid understanding of your blogging analytics, you’re not maximizing the potential reach of your blog. This can cost you traffic, leads, and business.
So how do you get the most from your blogging analytics?
In this article, we’ll show you the power and insights that analytics can provide. By the end, you’ll know what blogging analytics you should be paying attention to and why.
The success of your blog depends on it.
Now let’s take a closer look.
Views and Traffic Can Be Big Eye Openers
First, you need to understand how big your blog is and how it’s growing with time. But there are some very specific insights you can gain when you dive deeper into the views and traffic of your blog.
How many blog posts have you written that you thought would resonate with readers but fell flat? Conversely, what subject matters have you written about that have unexpectedly taken flight on a level you didn’t expect?
When you keep a close eye on the views and traffic of each of your blog posts, you’ll get a better idea of what subjects resonate with readers and what ones don’t.
Once you see the trends it will be easier to decide what kinds of subjects to post about in the future.
Paying attention to views and traffic can also help you figure out other patterns within your blog content.
Do certain title structures perform better than others? Do posts that are more opinionated create a higher view and traffic reaction than how-to posts?
Keeping daily tabs on your views and traffic can help you become a more powerful blogger.
Comments on Your Blog Posts
How much attention do you pay to user comments on your posts?
When readers are truly interested in the subjects you write about, they’ll want to actively engage by posting their own thoughts and opinions.
If you can effectively create a somewhat controversial post, you’ll get traffic and comments from opposing viewpoints. This has the potential to double traffic on that post.
You know you’ve written a post that resonates when the comments section takes on a life of its own. Emulate the same style of writing and subject matter in future posts and watch your blog explode.
Referral Sources Are Key Blogging Analytics
Where is the bulk of your traffic coming from? Do you spend a lot of time promoting your blog on social media, but the referral sources don’t reflect it?
Maybe it’s time to review how you promote articles on social media. Remember that it’s best to be as personal as possible when posting blog links on Instagram, Facebook, and Twitter.
Maybe you come across as being too promotional.
Conversely, if the bulk of your traffic comes from social media instead of organic searches, it’s time to look at how you’re optimizing your posts.
Understand what keywords your target audience searches for, then tailor your posts to match.
Don’t get carried away with too many keywords in each article though. Be strategic. Only use enough of them that will make sense in the flow of your writing.
Additionally, use keywords in your blog titles and a few headers within each post.
By understanding your referral sources you’ll be able to work on gaining traction from sources that aren’t currently performing up to your standards.
When you hit the magic combination, expect more traffic than you’ve ever had.
Understanding Call-To-Action Referral Rates
Every blog post should conclude with a direct call-to-action. Do you want the reader to get in touch for more information? Do you want to send them over to buy your new book on Amazon?
Within your blogging analytics, you’ll want to have an understanding of how many click-throughs and conversions you get from your call-to-action links.
If you’re getting thousands of views on one blog post, but only .5% are clicking through on your call-to-action, A/B test different ways to make a click-through more attractive to readers.
One of the best ways to track call-to-action referral rates is by using Bitly links on those key links.
By using Bitly links, you can easily compare how many people have viewed a post and how many of them clicked through to the call-to-action link.
By understanding this key analytic you’ll quickly learn how to write more impactful call-to-action statements.
Leveraging Bounce Rates
If you’re not familiar with bounce rates, it’s a metric that tells you how many people land on your site, then leave to another site without visiting any more of your posts or pages.
A high bounce rate indicates that the content you’re providing doesn’t hold a lot of value to readers. They aren’t interested in reading more of your content or learning more about you.
A great way to lower bounce rates and keep users on your site is by using internal links within your blog posts. An internal link takes a few words within your post and links them to another relevant article or page on your site.
Another great way to cut down your bounce rate is by adding a sidebar widget that shows your site’s top 5 best performing posts.
Readers will see popular, high-performing titles and will click over to see what else you have to say.
Make sure every article concludes with an effective call-to-action. The more times a reader is exposed, the more likely they’ll eventually click through.
Social Media Shares
The number of social media shares on each of your blog posts is one of the most important blogging analytics.
Much like comments, social media shares quickly show you what’s important to readers. They were excited enough about your content to share it with their friends, family, and colleagues.
When you locate a blog post that has a higher-than-usual number of social shares, work to emulate the format of that post in your future blogging.
Blogging Analytics Matter
No matter how much of an expert you are or how well you write, if you ignore your blogging analytics you’re not maximizing results.
Start by getting a free site audit done to see where your current SEO stands. Then start following these simple analytics tips to become a more powerful blogger.
Here’s to your blogging success!