5 Design Tips for Medical Billing Websites
Does your medical billing website make life easy for customers, or does it fill them with horror?
Is it sleek, modern, and easy-to-navigate, or clunky, old-fashioned and frustrating?
If it’s the latter, something needs to change. Visitors who struggle to use your website will be less likely to pay on time, more likely to need extra help from you, and won’t be left with a positive impression.
The right website design makes life easier for you, your staff, and your visitors.
Sounds pretty good, right? Then read on for five essential design tips for medical billing websites that will set you up for success.
1. Use a Clean Color Scheme
Bright, fresh, clean colors make medical billing websites look professional and trustworthy. Sticking with whites, blues and greens is a good bet, while you should avoid any colors which are too dark or too bright.
Bear in mind that some visitors may be vision-impaired, so choose colors with enough contrast to make them easy to read.
2. Design a Simple Navigation Bar
Navigating around your website is the most important thing visitors will do. If they can’t find what they’re looking for, you’ll have to spend extra time and money helping them out over the phone, on live chat or in person.
To avoid confusion, include a clear navigation menu at the top of the site, with submenus for different categories if your site is particularly large or complex.
Think about what most visitors will want to do when they visit your site and present the options as clearly as possible using large buttons and bold text.
3. Include Links to Extra Information
Most medical billing websites are full of information, but displaying absolutely everything in one place makes a website look cluttered and hard to navigate.
Instead of posting reams of text, include intuitive links in areas where visitors might need extra information – next to prices, for example. You could use a button with a question mark, or some linked text, like, “Need more info?”
Whatever you choose, make sure the links are clear and easy to locate. When patients want to learn more, they should be able to do so without clicking around the site for hours.
4. Display a Clear Logo That Links to Your Homepage
When sites contain a lot of information, an easy way to get back to the homepage is essential.
Including a clear logo at the top of your site helps reinforce your brand image and provides a simple way for visitors to get where they need to go. Make sure that the entire image is a link, and ensure it’s large enough for visitors to click on easily.
5. Make the Design Responsive
Did you know that 60% of online traffic comes from mobile? That’s right. You simply can’t afford to have a website that isn’t designed to work on all devices.
If your site works perfectly on desktop but fails on mobile phones and tablets, visitors will be left frustrated and sent straight to your competitors.
Choose a web design theme that’s responsive and fully-optimized for mobile, and test it across a range of devices. If anything doesn’t work, make sure it’s fixed, revamped or removed.
For bonus points, keep up with the latest web development trends and try to incorporate these, too.
How to Design Successful Medical Billing Websites
Designing great medical billing websites isn’t brain surgery.
Simply ensure your site looks clean, bright and fresh, make it easy to navigate, and include links to extra information where needed. Once your website is perfect, be sure to back it up to avoid any disasters down the line.
Spend some time getting your website design right this year – your visitors will thank you for it.