Get Ahead of the Competition: SEO for Accountants
Crunching the numbers is one thing, but what’s the deal with SEO?
Luckily, once you pull the veil, SEO for accountants isn’t as hard as you think. In fact, you even get a chance to put your love of numbers to the test.
So what is this mysterious thing called SEO?
Simply put, search engine optimization is the process of generating search traffic to your accounting website. But you can’t do it without a plan.
Let’s take a look at a few strategies to get ahead of your competition in search.
Local SEO for Accountants
When tax time rolls around, you want to be there for your local community.
But how will they find you online without a local search presence?
A whole new generation of clients is ditching the Yellow Book for Yelp. So let’s start there.
You’re in the business of handling other people’s money, so referrals are everything.
In fact, The Wharton School of Business found that referred customers’ lifetime value is 16% higher than non-referred clients.
More than 90% of consumers still trust word-of-mouth marketing above all else, so you need to communicate that enthusiasm online.
The best way to do this is to encourage clients to leave reviews. This is known as user-generated content.
Here are the most valuable types of user-generated content to pursue:
- Google My Business reviews
- Yelp Reviews
- Social media reviews, likes, and shares
Let’s dig further into generating traffic from inside and outside of your website.
On-Page vs Off-Page SEO for Accountants
Social media and user-generated content are considered off-page SEO methods.
So what does this mean?
For starters, optimizing your accounting website itself is called on-page SEO. The most valuable on-site methods are:
- Optimizing meta data with targeted keywords
- Adding an accounting blog
- Including click here CTAs in your content
- Adopting a responsive mobile design
Off-page SEO for accountants is everything you perform outside of your website, like Facebook and UGC content.
Other powerful off-page methods include:
- Optimizing online profiles with search-friendly terms
- Getting backlinks from relevant, high-authority websites
- Local business citations
Now, on to keywords!
How to Perform Keyword Research for Accounting
The glue that holds these strategies together is keyword research.
Your blog posts, local citations, website data, and even social media profiles should be optimized with keywords your target clients are searching for.
Take note of these quick tips when doing your own keyword research:
- Brainstorm relevant topics and search phrases in the accounting niche
- Use SEO tools to find search volume and competition data (low competition is easier to rank for!)
- Audit your competition to see what they’re ranking for
As you can see, numbers play a significant role in SEO.
But there’s more.
Track Your SEO Progress
Along with looking at search volume and competition numbers, you also need to leverage the power of analytics.
Analytics reveals how many people visit your website on a daily, weekly, and monthly basis. You can also see which website sections, links, and services are the most popular.
Analytics gives you an exclusive inside look at how your website really functions so you know where to focus your SEO efforts. This helps your SEO investment go as far as possible, and we don’t have to tell you about the importance of maximizing a budget.
All these tips are actionable right now, so don’t wait. Your competition is hot on your heels, so start optimizing.
Need help? Contact us today.