The 5 Rules of Brand Building and Personal Promotion

brand building

These days, it’s easier than ever for a person to get out there and build a brand. Thanks to the internet, all you really need is some basic web design, a reputable site, and a bit of patience and creativity.

But since it’s so easy to create a brand, you’re going to face a lot of competition. In order for your business to flourish, you’ll want to keep these 5 rules for brand building and personal promotion in mind.

The 5 Rules of Brand Building and Personal Promotion

1. What’s in a Name?

Before you’re able to really establish yourself and your brand, you’ll want to do some thinking. After all, you can’t just rush into brand building and expect instant quality traffic. You’ll have to put plenty of time and foresight into your strategy.

For instance, you’ll need to come up with a catchy name. Your brand’s name is quintessential to your identity. Try and come up with something that’s really going to stick with your audience.

The perfect brand name should be a reflection of both the business and those running it.

2. Determine Your Voice

Every brand these days needs a voice. While your name and business strategy are important, none of it matters if you don’t have anything to say.

So what is it that sets you apart from your competition? What is it that really makes you tick?

Brand building in the age of the internet is all about connecting with your audience. This means that you’re more than welcome to get a bit more relaxed with your tone. In fact, the more conversational your tone, the better!

3. Always Remain Honest

If you’re not careful, your personal promotion can easily backfire. Always remain honest with your audience and give them a heads up if an article, video, or product is sponsored by another corporation.

By fostering an open and honest conversation with your audience, you’ll show them that you’re out for more than just money.

Remember, audiences are looking for a connection. And once that connection is severed, it’s quite hard to repair. More than that, you have a LEGAL obligation to disclose any sponsorship to your audience.

It’s become such a concern that the FTC had to make a statement regarding brand building and payola.

4. Diversify Your Content

Now that you’ve done the footwork and know what to avoid, it’s time to create some great content. After all, you can’t expect your personal promotion to be effective without content to back it up.

Think of your content as the vehicle of your message or product. Every piece of content, every post, and every update needs to have a distinct purpose.

You’ll also want to make sure you’re diversifying your channels. While Facebook’s audience is massive, you’ll reach more people with a wider net.

And don’t be afraid to get into video marketing, either. There are tons of great services like Viva Media that specialize in brand building videos.

5. Tell Your Story

This final tip goes hand-in-hand with creating your own voice. Don’t be afraid to open up and tell your story.

Brands are about more than products, after all. They’re about the people behind them and their reasons for doing so.


With these tools at your disposal, you’ll be fast on your way to generating more traffic and sales in no time!

And don’t forget that we offer tons of free tools to help. Whether you’re looking for a keyword planner or an SEO audit, we have all the resources you need.