Betting Marketing: 5 Major Challenges in Gambling SEO

betting marketing

Gambling websites are a great way to drum up some business. In fact, the online gaming industry is one of the fastest-growing industries on the net. The multi-million dollar betting industry is growing faster than ever thanks to mobile apps and free websites.

But getting the right amount of traffic can be difficult. Even the best marketing takes time and insight.

If you’re thinking about starting a gambling site, you’re going to want to make it worth the time and effort. Keep on reading to learn about the top 5 challenges in betting marketing and what can be done to overcome them.

Betting Marketing: 5 Major Challenges in SEO Gambling

1. Gambling Comes With a Reputation

What is the first thing you think of when you hear the words ‘gambling’? Chances are it’s a commercial with a fast-talking voice-over as people win big.

And it may sound a bit shady to you, right? Gambling has a bit of a shady reputation, for better or worse. Your potential customers are going to come in skeptical, so it’s your job to prove that you’re the real deal.

Start thinking along those lines. If you were skeptical of online gambling, what would you want to be addressed?

It’s your job to put your customers at ease and win them over. Show them that your business is legal, trustworthy, and legitimate.

2. Lack of Big Picture Thinking

Not thinking about the big picture is essentially sabotaging your own SEO campaign.

Yes, the goal is to get traffic. But then what?

You’re going to need a long, sound strategy to draw customers in and keep them there. Planning ahead is absolutely crucial.

Without a roadmap, you’ll spend unnecessary time and money on your betting marketing. You’re practically throwing money away if you’re not thinking about your long term goals.

3. Standard SEO Rules Still Apply

At the end of the day, SEO, be it gambling oriented or not, is all based on the same algorithm. You’re going to need to follow the same SEO rules that any other business would.

Do your research and really study up on Google’s algorithm and how it’s changed over time. Use their Webmasters tools to learn more about the world of SEO and how you can use it for your business.

Google has done a great job of putting their expectations online. All you need to do is study up and follow them.

And don’t forget to do regular SEO audits. These quick audits will give you an idea of how effective your current strategy is.

4. Lack of Engaging Content

A huge part of your SEO campaign will be focused on creating thoughtful, engaging content. These posts need to be all about the client.

Think about the topics that your audience would most like to hear about. Be it the best betting odds on the big game, or an exciting new daily free picks offer, you need to offer your audience something for their time.

They should walk away with your content having learned or gained something in some way.

5. It’s an Overcrowded Market

The final and biggest concern is the sheer amount of competition you’re facing. Betting marketing is a popular industry, after all.

You’ll need a strong strategy to set yourself apart from the competition. Make sure you have a firm grasp on what makes gives you an advantage over the competition.


While coming up with a great betting marketing strategy isn’t going to be easy, we can help! Be sure to use any of our free tools.

We can help you come up with great keywords or give you a complete education on SEO terms. With our tools, your site will be SEO ready in no time.