Why Contractors Should Have a Home Improvement Blog
Can you believe that over 300 billion dollars were spent on home improvement and repair in just one year?
Standing out in this crowd can be hard. One way to do this is to get yourself and your work out there with a blog.
Are you interested in starting a home improvement blog, but unsure where to start? Don’t worry, keep reading below to find out exactly how and why a blog can help your gain leads as a contractor.
Show Off Your Skills
A general website can tell prospective clients your background, but a blog allows for so much more. Write about various home improvement topics to show possible clients that you have a wide base of knowledge and skills.
Blog about previous projects you’ve done. Make sure to include lots of pictures. Before and after pictures can speak volumes to someone looking for home improvement work.
LaborPanes does a great job of this, showing all parts of the process for a variety of services they offer. Be sure to also highlight any special techniques that set you apart from the competition.
Consider including blog posts about small DIY projects homeowners can complete themselves. They will see you as a reputable source for knowledge. Write about trends to show that you are up to date on what is popular.
All these various types of blog posts will help convince clients you are the right contractor for them.
Blog to Connect with Customers
Having a blog is a great way to connect with customers, both past and prospective. Be sure to allow comments on your posts. This will let people ask you questions. This is a great way to engage with your audience and showcase your knowledge.
Starting conversations online will establish trust and respect for you as a contractor. These online conversations will translate into customers and work for your business.
Ensure to share your blog post across all of your company social media accounts so that your entire audience is able to see your new content.
Monetize your Home Improvement Blog
Monetizing your blog could be a great idea, especially if you are able to get heavy traffic to your site.
With a successful home improvement blog that is attracting a high number of visitors, you can become a platform for certain companies or advertisements. Some companies will pay to guest post on your site.
It is possible to make a living off of blog writing, so this could be a great way to increase your business revenue. Be sure to use proper keywords for your target audience and business.
Other Benefits to Having a Blog
Having a blog for your home improvement business can strengthen your brand identity. A regularly updated blog will make you seem creative and relatable.
In addition, a blog can provide a fun outlet for you to bounce ideas off of potential clients. This will help you know exactly what people are looking for in a contractor.
Now that you understand why as a contractor you need a home improvement blog, you can begin increasing your leads.
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