Digital marketing – where would most businesses today be without it?
Unfortunately, many small businesses are falling behind the digital transformation. About 24% of businesses are still investing in newspaper ads and/or billboards. And only about 19% are using their marketing dollars on Google Adwords.
Speaking of ads, there are unique ways you can use them to attract your audience. For example, ads that do more than just talk. Campbell, Toyota, and Unilever are testing ad units that allow consumers to talk with the brand’s ad and request more info. And it’s fairing pretty well.
As a digital consulting agency, it’s your sole purpose to help business owners build their brand. And to make things easier, you can find and use the best SEO tools out there.
Here’s a quick list to help you get started.
1. Google Search Console
This is a freebie created by Google. It’s a search engine ranking tool, which allows you to monitor your clients’ website performance. Just click on the “search traffic” tab, then click on “search analytics” to see the list of keywords that are driving traffic to the site.
From here, you can start identifying the top keywords to include in your SEO strategy. What you want to do is target the keywords that are hitting the second page of search results. Then you can aim to reach page one.
You can use paid ads to achieve this if needed. Consider doing something unique with them, like the companies mentioned earlier. For instance, you can use augmented reality marketing to give your customers a unique experience.
It’s a paid tool, which comes with more insights and data than freemium tools.
Not only can you see your own keywords, but the list of keywords for your competition as well. It includes links to the landing pages using each keyword and the value of the keywords.
This will come in handy if you’re interested in using pay-per-click ads.
3. Outdated Content Finder
Now, this is a great freebie you can test out. It’s created by Greenlane Search Marketing and it was designed to help you come up with ideas for content.
So all you have to do is type in a search term or the general topic for your content, then set a date parameter. You can look as far back as 3 or so years. You can use this old content to revise into your own unique piece.
You can then contact the webmaster of the original piece and see if they’d be interested in publishing it.
4. LinkMiner Plugin
Building your link profile is very important for website ranking. This is one of the best SEO tools you can use for your clients.
It’s quick and simple to understand and put to use. It’s a tool that helps locate broken links, so you can fix them.
5. Disavow Tool
Then if you come across links pointing to your site that is hurting your ranking, you can use this free tool. If you want to rank high, the backlinks you have should come from reputable and relevant websites.
So use this tool to disavow the sites you don’t want linking to your clients’ pages.
Using the Best SEO Tools
These tools are all great starting points. As a digital consulting agency, you want what’s best for your clientele. Try out these tools and continue searching for the best SEO tools you can find.
Before you know it, you’ll have an arsenal of handy SEO tools you can use for your clientele. And if you need help with determining if your clients’ sites are “healthy”, you can use services offered at Site Report Card.
A website audit is key for identifying weak areas in your marketing plan, so give one of our free SEO tools a try today!