4 HVAC SEO Campaign Tips Your Company Needs to Have
The HVAC industry has grown by roughly 17% in the past two years.
While it’s nice to know you work in a thriving industry, this means you have more competition than ever.
One of the best ways to ensure that your target market lands on your HVAC company’s website — and not those of your competitors?
By implementing the following four HVAC SEO tips.
1. Site Speed Matters
When a customer has a problem with their HVAC system, you know you need to move quickly to help them get it fixed.
The same goes for the speed of your website.
If a page takes more than a few seconds to load, customers will navigate away from your site — and likely head over to your competitor’s.
But it’s not just about lost business. When customers click away from your site after a few seconds, Google notices this — and you’ll fall in search engine rankings.
2. Frequently Update Your Site
When was the last time you updated your website? Created a blog post? Added new images?
If you can’t remember, it’s time to make some serious changes and get in the habit of posting frequently.
For example, take a look at the website of HVAC company Comfort Conditioning. Even their homepage is filled with current, rotating content.
Plus, they also have a blog — the all-important part of any SEO strategy.
Well, in addition to letting your customers get to know you and providing them with valuable information, blog posts tell Google that your site is frequently updated.
This makes your website rank higher in search engine results.
3. Make It Mobile-Friendly
The mobile market is quickly catching up to — and potentially overtaking — desktop computers.
This means that if your HVAC website doesn’t load quickly or read well on mobile devices, you’re losing an enormous section of your target market.
To help increase your site’s mobile-friendliness, make sure you’ve reduced the size of images on your homepage. Also, get rid of any pop-ups.
In addition to being annoying, they’ll seriously slow down your site on mobile devices — and Google will take notice.
4. Get Local
When you’re researching keywords to include in your content, ensure that you’ve chosen ones that reference your service area.
For example, instead of just “HVAC services” choose “HVAC services near me” or “HVAC services Reno.”
In addition to using localized keywords, it’s also important that you claim your “Google My Business” listing. This is essentially a “fast facts” listing of your website that tell local clients everything they need to know.
You can post your hours, past customer reviews, and even photos on your Google My Business account.
Put These HVAC SEO Tips Into Practice Today
Thanks to this post, you have a list of four HVAC SEO tips you can use to increase conversions, rank higher in search engine listings, and become an authority in the HVAC industry.
However, to have a successful website, you’ll need to have the right tools to implement your SEO plans.
That’s where SiteReportCard comes in. Try our free SEO Audit Tool to find out how your current website stacks up against the competition.
Be sure to check out our blog for more advice on how to increase your web traffic and more. Make this the year you finally achieve your business goals.