How to Choose the Right Business Keywords for Your Site
If you own a business, you probably already know that keywords are crucial. But what if you’ve been using the wrong business keywords this whole time?
Unfortunately, this isn’t as uncommon as you might think. And it could be the reason why you’re not getting as many visitors to your website as you should. This can also tank your conversions, since you may be attracting the wrong types of people based on the keywords you’re using.
Luckily, you can easily check if you’re using the right keywords for your website. Read on to learn how.
Are You Using the Right Business Keywords?
SEO can be complicated. Some business owners choose their keywords based on what they think sounds right, instead of doing the necessary research to know for sure.
This can impact your entire strategy. Whether you’re selling affordable copy machines or consulting services, your business keywords tell both search engines and potential customers what you have to offer.
Here’s how you can choose the right keywords for your website:
Make a List
The first step is to make your own list of business keywords that you think your potential leads and customers may use when they’re looking for your product, service, or information.
The key here is to think about how you use search engines. Use synonyms, and include any common misspellings.
Check the Competition
Use a search engine and begin searching for the keywords in your list so far. This will show you which businesses are your competitors.
Head to their websites, and see which keywords they’re using in their content, headings, and page titles.
Next, use the Google Keyword Planner Tool to analyze your keywords. You can also use our Keyword Ranking Tool to see where your business is ranking and where you should focus your attention.
You want to choose keywords that are highly relevant with low competition. Long tail keywords are also an excellent option, so be sure to include these as well.
Keywords with low competition will often be more specific. This means that you can create content specifically focused on that search intent.
It also means that you’re able to qualify the visitors to your website. This will give you a lower bounce rate and help increase your conversions.
Check Your Analytics
While you’re doing your keyword research, be sure to take advantage of the business keywords that already drive traffic to your website.
You can find this information in Google Analytics. Consider which keywords are currently doing well and if they’re the keywords that will lead to conversions.
If they’re not doing well, and they have a high bounce rate, it’s time to replace them. If they are, you can develop blog posts and other content around those keywords, leveraging the proven success and maximizing your SEO benefits.
Are Your Keywords Working?
As you can see, there are a number of steps you can take if your current keywords aren’t working.
By using the above tips, you can increase visitors to your website and convert more leads.
Are your keywords the best they could be? If not, get in touch today to learn how we can help.