Whether it’s wedding photography, planning, catering, or makeup, you’re awesome at what you do.
So, when it comes to the technical side of running your website with considerations like Search Engine Optimization (SEO), you’re a bit out of your wheelhouse.
That’s understandable. Wedding business owners are expected to be jacks of all trade but some skills inevitably fall through the cracks.
Yet, SEO should not be one of those skills. Mastering SEO will help new customers find your business through organic web searches.
Mastering long tail wedding keywords will help you grow your online presence and earn new business.
What’s a long tail keyword and how can you use it for your wedding business? Let’s get into it!
Long Tail Keywords 101
Keyword research sounds daunting to some, but it’s quite simple.
If you’re starting your keyword research from scratch, start by thinking of about five topics you want your business to rank for.
Using those as guidelines, write down phrases generally associated with your business. These should include core words to describe your service, descriptive words, and location. These are your long tail keywords. Short tail keywords are their abbreviated version.
Try to include short and long tail keywords for each topic. For example, you’d want to include “wedding cake” (short tail) and “fondant wedding cake Dallas Texas” (long tail).
Evaluating Your Wedding Keywords
Next, you’ll need to test the keywords you wrote down to see if they’re worth using in your content and web pages.
Using Google’s Keyword Planner, evaluate some of the top wedding keywords you’d like your website to rank for. The keyword planner will tell you how many times that keyword is searched and what its Cost per Click (CPC) is.
You don’t need to create any ads in the keyword planner. The CPC and search volume indicate how competitive those keywords are.
When evaluating your chosen keywords, you’ll want to see how your competition ranks for those keywords. Log out of your Google accounts so Google doesn’t tailor its findings to your search history.
You’ll notice how different the search results are when you search a short tail versus long tail keyword. For example, “wedding planning” might bring up The Knot and Martha Stewart. If you search “wedding planning Irving Texas,” you’ll get a better idea of who your real competition is and their keyword usage.
Before making any adjustments to your website’s keywords, use a free audit tool. You’ll be able to compare your website’s keywords with those of the competition.
Use Peripheral Content
Once you have the list of wedding keywords, you can get to work on optimizing your website’s pages and creating new content.
At first, create content that complements your keyword strategy. Then, start including posts about peripheral topics.
Doing this widens the net for keywords you rank for. It also offers more opportunities to provide potential customers with valuable information.
For example, if you’re a wedding planner, you can write content for post-wedding events. For example, these long tail wedding keywords could include “ideas for a romantic anniversary getaway” or “what to do if you need a marriage restoration.”
Keywords for Success
Once you thoroughly research your keywords and develop a new strategy around them, creating content will come easily.
Harness the power of long tail keywords to find more organic leads for your wedding business today.
To learn more about keyword researching and auditing, check our blog regularly for SEO tips and more!