There are more than one million doctors working the U.S. today.
While narrowing that number down to just those in a specific field and location helps, the competition is still fierce.
Now, many patients use the Internet to learn more about medical procedures, and to find doctors and treatment options. This means that doctors need to focus some of their marketing efforts on improving their online presence.
Medical blogging is an incredibly effective way to do this. A medical blog can have tons of benefits for a website. Unfortunately, there are also plenty of pitfalls that doctors fall into when creating a blog.
To help you avoid those mistakes, we’re letting you know what doctors get wrong about medical blogs, and what you can do to improve.
Being Too Technical
There are plenty of blogs out there where doctors target other doctors with their content.
In these spaces, discussions of recent medical trials, new treatments, and other content loaded with medical jargon are not only appropriate, but welcomed.
But doctors who are medical blogging for their clients, not for other doctors, often overshoot the mark by getting too technical.
When targeting clients, it’s important to keep content at a level that the average person could understand. Statistics show that the average American reads at between a 7th and 8th grade reading level.
Make sure your writing reflects that.
They Treat Blogging Like an Advertisement
When they aren’t loading their medical blogging content with heavy vocabulary, doctors are often guilty of treating their blog like an advertisement for their services.
While it’s a great idea to use your blog to promote the services you offer, it should be done in a way that disguises the content. This makes it more informative, rather than a sales pitch.
For instance, a doctor who specializes in treating patients with mesothelioma could write blog posts on mesothelioma life expectancy.
Neglecting or Misusing Social Media
Social media is an important part of medical blogging.
It is a space for doctors to promote new blog content. It helps blogs reach a larger audience. It’s also a space where clients can interact with what they’re read, through comments, likes, and shares.
But while many doctors and clinics have social media pages, many of them fail to integrate their blog content into their social media pages.
If done properly, doctors should be promoting their content on social media. They should also respond to comments as much as possible. This encourages interaction from clients, and helps to build a personal connection.
Creating as Much Content as Possible
Doctors looking to improve their SEO strategy often go about it by creating as much blog content as possible.
But this strategy often leads them to neglect quality in favor of quantity.
Focus on creating high quality content while utilizing some major SEO strategies, but don’t overdo it. If done correctly, your website’s rank will improve steadily over time.
Developing Medical Blogging Strategies That Work
A medical blog can be a great way to improve a site’s SEO strategy, connect with clients, and even grow your customer base.
But making these mistakes can quickly derail your progress.
If you’re unsure of whether your medical blog is performing as well as it could, or whether you SEO strategies need work, contact us today.
We’ll help you to learn more about our awesome SEO tools and resources.