80% of e-commerce sites fail within 2 years. What’s the reason? In most cases, they don’t know how to be found.

You know you need SEO for your toll-free numbers website. But you can’t afford the big solutions with their big price tags. You need affordable SEO hacks that will make a big impact on your ranking.

Let’s explore three.

1) Perform A DIY SEO Audit

Of course, a paid SEO audit will go more in depth. But you can get a good entry level idea of where you stand with a DIY audit.

Since we’re focused on affordable SEO, we’ll stick with free tools to keep your costs low.

Test Your Load Speed

If your website takes longer than 3 seconds to load, it’s not optimized. Test your speed with a Web Page Test. Test it on several devices. Then work to reduce the load time.

Test Your Mobile Friendliness

Test your mobile friendliness with Google’s test. If this test gives your site a good bill of health, you’re ahead of the game. Most searches today are on mobile, so this is vital to your site’s success.

View Your Existing Traffic

Sign up for Google Analytics (GA). This will help you know how much traffic you’re getting now. As the traffic increases, you can attribute it to your SEO.

See Where Existing Traffic is Coming From

In GA, you can also see where your traffic is coming from. Is it coming through social media, ads or organic searches? This will help you develop a baseline that you’ll continue to monitor.

Submit Site Maps

If you haven’t already, you need to submit your sitemap to Google and Bing at the very least. Many web hosts will provide you with this document, but you still need to submit it.

This helps search engines find all of the pages on your website and detects errors that could be causing page loads to fail.

Visit Google Search Console to complete this task and correct errors.

View Your Backlinks

From search console, you can also check to see how many backlinks you have. You need do follow backlinks from high authority sources to help your search engine rankings.

Review Site Content

All content should be:

• Visually appealing
• Well-written
• Consistent
• Easy to navigate

Speak to customer challenges and show that you “get” your customer.

The American Voicemail website was able to achieve this by recognizing that when people search for a toll-free number, they really need things like voicemail, fax services, and an auto-attendant.

Get Advice on What to Fix

Site Report Card will do a free in depth analysis and make recommendations.

2) Right Keywords Means the Right Visitors

You may think you know what keywords to use on your website, but do some research in a free tool like keyword planner.

You’re looking for words that:

1. Have decent volume
2. Are low competition
3. Are 3-7 words long
4. Represent what you do

For example,

• Buy toll-free number
• How do I purchase 800 number
• Where to get a toll free number

3) Mind Your Metas

Your meta title and meta description indicate how you appear in search engine results. Don’t leave these to default.

They should be crafted to get attention and clicks.

It Starts with Affordable SEO

Affordable SEO is rarely the best SEO. But all SEO doesn’t have to cost money. There are free tools out there to help you start optimizing your website.

What would you add to our 3 hacks? Comment below.