Does your automotive website generate new leads on a regular basis? What about visitors; after 5 seconds of navigating through your site, can they determine what your company does?
If your answer is ‘no’ to these questions, perhaps it’s time to take a hard look at how your website has been designed.
When it comes to website design, most people get hung up on aesthetics. However, if your goal is to accomplish something with your website, like lead generation or brand awareness, you’ll need to look beyond design aesthetics.
While your brand reputation is enough to encourage repeat customers, attracting new automotive customers calls for a stellar automotive web design.
Here are proven design tips for automotive websites that will positively impact success on your business.
Having an intuitive user interface that provides easy navigation from point A to point B is one of the most weighted determinants of how long customers stay on a site.
Ideally, your site’s elements should be labeled such that visitors will not struggle thinking of where to click next. It should also have a search box near the top so that visitors can quickly access the information they want by use of keywords.
Your automotive site should also have breadcrumbs on every page. This allows users to keep track of their navigation trail.
2. Utilize the 5-second Rule
The 5-second rule is an important factor to consider during website design. You’ve just five seconds to introduce your business to prospects and convince them to stay.
For example, if your business deals in offices for rent, your website should have clear visuals of the office blocks. It should also include location info to give visitors quick insights into what the site is all about and what to expect.
If your website cannot answer the customer’s queries within the shortest time possible, they are likely to hit the back button.
It’s also important to ensure your site has compelling content that will persuade visitors to stay.
3. Include Social Share Buttons
A recent report by content marketing hub Shareaholic revealed that social media drives around 31% of all referral traffic.
So if your automotive website lacks social media buttons, you could be missing a lot of social media traffic that comes from people who read your blog.
Your automotive website needs to have social share buttons to give your customers an opportunity to share what you have. Social sharing not only promotes brand awareness but also opens up more communication channels.
4. Simplicity matters in Automotive Websites
While the looks and feel of your website might give it a positive touch, remember visitors are not coming to evaluate design aesthetics. Instead, they are coming to your site to find some important pieces of information or to take action.
Therefore, it’s important that your automotive website be as simple as possible. Adding too many design elements invites complexity, which breeds confusion.
From navigation to usability and accessibility, simplicity should take center stage for your website to generate positive results.
5. Add a Call-to-Action (CTA)
Call to action buttons are perhaps the most important elements in a website.
Once visitors land on your site, will they know what to do next? They might want to subscribe to your email newsletter, place an order, or even ask questions regarding your business.
The call to action button serves as a guide to visitors and helps to show them directions. Your automotive website needs to have a call-to-action button in place to increase the conversion rate.
A well-designed automotive website not only makes a great impression but also serves as a great online marketing tool.
It allows your potential customers to easily find you and also improves brand awareness.
When your web design is good and intuitive, your clients have no other option but to see you as an expert in the industry which further perpetuates your brand loyalty.
For more information on how to optimize the performance of your automotive websites, contact us.