How To Build A Successful Personal Training Website

personal training website

Almost 70% of Americans are overweight, and 37% are obese. As a personal trainer, you can make a huge difference in the lives of many people.

Luckily, this is an industry that’s exploding, with 300,000 more jobs forecasted by 2020. Whether you’re just getting started as a personal trainer or you have years of experience but want to move online, a personal training website is a must.

Today, we’re breaking down a few ways you can make sure your website is a success.

Ready to learn more? Let’s go!

Choose The Right Domain

Your domain name is one of the most important decisions you’ll make when building your personal training website. You’ll need to ensure that it’s memorable and also helpful with SEO (more on that later).

You should think carefully about what you want to say with your domain name. Can potential customers tell who you are or what you do with your domain name?

Choose a name that fits your niche and it easily searchable. You’ll be glad you did.

Choose a Hosting Solution

Once you’ve created your website, you want it to be up and running online and ready for potential customers to visit. The last thing you want is to continually experience downtime or other issues.

Spend some time looking at different web hosts so you can pick one that you can trust. Aim for at least a 99.9% uptime score.

Understand SEO

A basic understanding of SEO can be the difference between getting noticed by potential leads and struggling to attract any new visitors at all.

Start by learning all about keywords. These are the search terms that visitors will enter into Google before they arrive at your website. Consider using long-tail keywords, which include your location, if you’re aiming to pick up clients locally.

Launch a Blog

If you want to become a thought leader in the fitness industry, you need to position yourself as an expert when it comes to health and fitness. One of the best ways to do this is by launching a blog.

Here are a few topics you can blog about:

  • Latest exercises
  • Different or unusual ways to use machines
  • Targeting a particular body part
  • Working out while pregnant or recovering from an injury
  • Diet and nutrition tips
  • Food prep
  • Fast workout ideas
  • Industry trends
  • Interesting sports like the NFL (Learn More)

Create an Opt-in

Even if your visitors aren’t ready for personal training now, they could be in the future. Or, they may be a perfect fit for your future digital product or service.

That’s why it’s a great idea to create an opt-in. Think about a digital product you can offer for free in exchange for their email addresses. Ideas can include:

  • Fitness checklist
  • Fitness quiz
  • Printable exercise sheet
  • Meal plan
  • Fitness guide
  • eBook

Ready to Create Your Personal Training Website?

Creating a personal training website is one of the best things you can do to grow your business. You’ll be able to connect with customers all over the world, giving you room to grow both in the local gym and online.

Want to learn more? Check out some of these posts about health and fitness websites for inspiration!