You’ve launched your clothing business website and aren’t getting the results you want.
You’ve heard SEO is important, so you use an SEO audit tool to see how your site stacks up. Once you get the results, though, it may not be clear how to fix those issues.
You can take on the task of becoming an SEO expert, but that takes time and pulls you away from running the clothing business. The other main option is SEO outsourcing.
Check out these five key tips below to get the most from your SEO outsourcing needs.
Pick An SEO Outsourcing Company with Clothing Niche Experience
A heart surgeon and a pediatrician both specialize in medicine, but they aren’t qualified to trade jobs. By the same token, specializing in SEO doesn’t mean a company understands your niche.
Say you sell higher-end clothing for professional women. Working a keyword phrase like Nickis Moncler jacket kids into one of your blog posts makes sense. Moncler makes the kind of higher-end kids wear a professional woman would likely want for her children.
SEO outsourcing to a company without niche experience means running the risk that they won’t grasp the nuances of your business.
Check Their References
You wouldn’t hire a manager without checking their references. Outsourcing to an SEO company is like hiring a whole team of people.
Unless the company is brand new, they should be able to give you the names of at least a few prior clients. Talk to those prior clients and ask pertinent questions, such as:
- Did they deliver on your specified goals?
- How recently did you work with the company?
- Are you still working with them? Why or why not?
Also, do a basic web search. Someone will have complained about it online if the company really screwed up.
SEO Outsourcing Requires Clear Goals
The end goal of SEO is to help connect the right audience with your website. You need to be clear on your goals before you outsource any SEO.
Generating traffic for your site isn’t the same thing as generating sales from your site. Say you sell men’s suits.
Ranking well for the term “men’s fashion” may not generate any sales.
People searching that term might be looking to buy clothes. They might also be looking for articles or videos about men’s fashion.
Figuring out exactly what you want to accomplish with SEO will go a long way toward getting that result.
Know Your Customer
You need a clear picture of your ideal customers.
It doesn’t necessarily need to be specific as urban, African-American men, 35-55-years-old, making between $40,000 and $60,000 a year. If you can create a profile that specific, though, it lets the SEO company choose more effective keywords.
A profile of “middle-aged women” leaves a lot of room for error in targeting customers.
Make weekly or twice monthly updates part of the deal.
You don’t need every gruesome detail, but you need a snapshot of what they’re doing. For example, you should know what keywords they’re using and how they’re using them.
You should also be getting updates on whether the tactics are working, although results for SEO can take some time to accrue.
A good SEO company with experience in the clothing niche can improve your site ranking and improve sales.
Be careful about checking their references and having clear goals. If you give the company a clear goal and a good customer profile, it’s easier for them to do their jobs and for you to track their progress.
For more information about outsourcing your SEO needs, reach out to us today.