Are you looking for more ways to reach influencers who can help you market your products?
According to one study, marketers spent on average between $25,000 to $45,000 per influencer marketing campaign.
It’s clear why. 92 percent of people trust recommendations for products from other people over the same content from brands. This is true even if they don’t personally know the person offering the recommendation.
But unfortunately, because influencers are in such high demand, many businesses have trouble reaching them for help with marketing their products.
Twitter can be one of the best places to engage with influencers who can help you build your online presence.
In this article, we’ll go over five Twitter SEO tips to help you identify and engage influencers.
1. Build Relationships Early
The first step in using Twitter SEO to engage with influencers is actually quite simple- follow them on Twitter.
Some influencers follow back religiously, while others are more selective about who they choose to follow back. Either way, don’t take it personally if you don’t get a follow-back right away.
Once you’ve started following, you need to start building a relationship by engaging with your potential influencers on a regular basis.
Retweeting their tweets, providing links to their articles, and commenting on their Twitter posts are all great ways to set the foundation for a relationship with an influencer.
2. Feature Influencers in a Post
Getting influencers to notice you can be extremely tough.
In order for them to notice you, you first need to make sure they know you’re noticing them.
One of the best ways to do this it to feature an influencer or influencers in one of your blog posts, and then link this post on your Twitter account.
The influencer will undoubtedly appreciate the shout out. And, if you’re lucky, they’ll even retweet your post.
3. Send a Direct Video Tweet
The most popular influencers are pretty much being tweeted at all day every day.
While tweeting at your influencers can be beneficial, it often won’t be enough to get noticed.
In order to get noticed, you need to think outside the box.
One “outside of the box” strategy that often works well is tweeting a direct video message to an influencer.
But, don’t just blab on about how you love their work. Your message needs to have a point to it. For example, you could talk about how much you loved a post the influencer recently wrote and why you loved it so much.
4. Use Keywords Influencers Search For
We all know that keywords are the driving force behind SEO on Google, and the same goes for Twitter.
Adding keywords to the content you’re sharing is a great way for influencers to easily find you.
And, if the character count allows, adding keywords to a hashtag can give you an extra boost.
When choosing keywords, make sure to think like the influencers you are trying to target. Choose words and phrases they’d use to search for content like yours. Grin brand influencer programs can also help you select the keywords you need.
5. Include Media
Including media in your Twitter posts is an essential component for engaging influencers.
In fact, tweets with images earn 35 percent more retweets than tweets without images.
Photos, videos, and other forms of media are all great ways to catch the eye of an influencer and make them want to engage with your brand.
Twitter SEO: Wrap Up
As you can see, there are lots of ways to get noticed and engage with influencers via Twitter SEO.
Of course, you can also use programs to find influencers, as well as other social media sites like Facebook, Youtube, and Instagram.
If you have any questions about engaging influencers, please don’t hesitate to drop a comment below.