Try These Simple Onsite SEO Hacks to Increase Traffic
You’re the owner of a small or new business. You know SEO is important but you need to know how you can do some of it yourself to save on costs.
What you need are some quick SEO hacks to increase your brand’s visibility. The kind of tips anyone can do once they know how to go about it.
Look no further. Today, we’re here to solve your SEO hacks problem with a plethora of great ways to get your on-page SEO ball rolling.
1. Your Website – The Foundation of All Seo Hacks
Let’s talk about your website. While this post is about on page SEO hacks, there are many factors that can affect your off page SEO. Your site needs to be set up to support them.
What do we mean?
You’re probably familiar with the term “local SEO“, which goes hand in hand with review sites like Yelp and Google sites like Maps and Google My Business.
Your website should contain your business name, address, and phone number. It should be easily found and ideally in more than one location.
While we’ll get into the importance of blogging in the next segment, every blog post should have share buttons to various social media platforms. While this is another off-page SEO hack, as a new business, your content needs to be shareable.
It’s rare for new and small businesses to rank on the first page of Google. Users will share your content if it’s:
- Easy to share
These buttons can be utilized with various WordPress plugins and customized to suit your needs. They shouldn’t be just on your blog posts, either. Try to get them on every viable page you have.
These are all things you need to have on your site if you want to be successful.
2. Your Blog
You know what your users want? They want free, helpful content. They want to come to your website and they want you to show or teach them something.
If you want your website to be successful, it needs to have ultimate value. Give your readers something they can’t find anywhere else.
Providing this fantastic content is only step one. Getting users to view your site and your content is the beginning step of the marketing and sales funnel. You have acquired a reader’s attention, which isn’t easy.
Think of your blog as the central hub to your website. You’ve got them there at your site. Now what?
A CTA is a call to action. This has been used for decades in copywriting. It’s usually at the end of a sales letter but it can be sprinkled throughout your blog post or copy.
Do you want them to buy something? Read something else on your site?
Let the reader know. Tell them exactly where you’re directing them and what you would like for them to do.
Do you have a newsletter where you offer great discounts to email subscribers? Asking someone at the end of a post to subscribe to your newsletter is a great go-to CTA.
What if you don’t have a newsletter? Ask the reader to comment. Engage with the people who are interested in your posts.
Always thank people for reading shortly before or after a CTA. Stay polite, gracious, humble, and professional.
Internal and External links are another great way to direct readers. You can even use them as CTAs.
“If you enjoyed this post, check out this other post I wrote.”
Or you can do it like this:
Related: Other post I wrote
It really doesn’t matter how you do it. The purpose is to get readers to:
- Stay on your site for as long as possible
- Direct them to services/product/contact pages
- Direct them to other viable blog posts
External links are about citation. They say, “If you don’t believe me, here’s an authoritative piece online you can view for yourself.”
They can also help your on-page SEO tactics. When a search engine crawls your site, they’re looking for multiple things.
If you’re providing your readers with a citation to high-ranking pages, then you will increase the ranking of your own page!
So make sure you’ve got plenty of internal and external links on all of your pages.
Pro tip – Don’t overdo it. Too many links are visually unappealing and will annoy your readers.
If your website is your foundation, keywords are the blueprints. Your keywords help search engines to know what your website is all about.
Back in the day, people utilizing black hat SEO hacks would stuff irrelevant keywords into a website to increase their traffic. Google wisened up and doesn’t play that game anymore.
If you’re selling tea, for instance, you don’t want to stuff your site with a bunch of keywords about coffee. You want to talk about tea, the variety of teas you sell, and why your tea is awesome.
When it comes to keywords, long tails are the best tails. Let’s use the tea example again.
Your product – Tea. You know what’s a terrible keyword for your website? It’s tea.
The word “tea” receives over half a million searches every month. You will never rank for it.
A great long tail keyword is going to be something along the lines of “Red rooibos chai tea”.
There are far fewer searches and therefore the competition is smaller. “Keyword wisely” is one of the best SEO hacks that you can implement into your strategy.
Plugins and Page Speed
The loading time of your website is a big deal. If it takes longer than three seconds to load, you’re costing yourself readers and potential sales.
Keep your website simple yet elegant. Don’t use too many images or embed too many videos.
There are tens of thousands of plugins available for your WordPress site. Too many will slow your site down even further, but there are several that can not only improve your site speed but enhance your overall SEO efforts.
Research the best 15-20 plugins and use them. If you end up not needing them, remove them. It only takes a couple of seconds to deactivate and delete them from your site.
Wrapping It Up
On-site SEO tactics can really boost your game but they’re only one piece of the puzzle. SEO is about the complete package.
You need several different attacks to your digital marketing campaign and they all need to be working in tandem to maximize your ROI. This includes link building, social media, and especially local SEO hacks.
If you’re really interested in improving your website SEO, check out our free site audit tool today.