If you have a health and wellness website, why should you concentrate on including images that are just right?
It’s up to you to show consumers how your products can benefit their bodies and their health. The best way to do this is through effective images.
Here are some ways that health and wellness websites can make sure that the images you use draw visitors to your products or services!
5 Tips for Great Images on Health and Wellness Websites
Our health is vital to every other area in our lives.
If you’re in the health and wellness industry, then you already know that your customers should value their well-being. Your products or services need to guide them to make self-care a priority.
Optimizing your images can be one of the most effective ways to gain consumer trust, and grow your business.
1. Use Original Images Whenever Possible
It may be tempting to use stock images, especially since health and wellness websites generally have a multitude of free images to choose from that relate to their products.
But, this can be detrimental to your site’s image optimization. Not only will you be competing in an image search with others who have used the same photos, but oftentimes consumers ignore stock images.
Original, high-quality images stand out in search results, drawing more potential customers to your product.
2. Product Descriptions that Show and Tell
When optimizing your website, you should use crisp, clear images and descriptions that showcase the products that you are selling.
Since customers are unable to have the same experience interacting with your products that they would in a brick and mortar retail store, they must be properly displayed via images and detailed descriptions that show and tell them what they are getting.
3. Website Design
Use images to create your website’s theme and attract consumers to your page.
The way that you integrate background images, content related photos and other pictures on your homepage will often determine your customers’ first impression of your product.
Your website design strategy can be the deciding factor in whether a customer leaves your page or lingers to find out more.
Check out how this product’s website design encourages visitors to buy kratom online.
4. Include an Image Sitemap
A sitemap that includes all of the images on your site helps Google and other search engines discover your site more easily.
Google recommends using image sitemaps to help them discover images that they might not otherwise find. They also offer extensions to give them more information on the images included on your site.
5. Use Keyword-Rich File Names
When describing your images to search engines, it’s important that you use descriptive keyword-rich file names that alert them as to what your images are about.
When using original images, be sure to change the file name to something that will define the image and improve your site’s SEO.
Get Started Optimizing
Health and wellness websites that rely on image optimization can increase their site’s traffic and rankings.
Are you ready to find out how image optimization can benefit your site?
Our tips will guide you to creating the perfect images for your site.
To get started today, check out this free keyword ranking tool that can help your images get noticed!