Old logic dictated that if you needed new leads for your business, you could buy them. Purchased leads may have converted to actual sales, but for small companies especially, it’s not a sustainable business practice.
New strategies have emerged for local lead generation that allow you to take control of creating a broader engagement and attracting new customers. You don’t need to hire an expert consultant to get the local lead numbers you’re targeting.
Below, we’ve put together a quick guide for generating local leads for your rehab site. Read on to learn everything you need to know so you can grow your site and your business.
1. Implement an SEO Strategy
The most important thing you can do to increase local lead generation is to make it easier for potential customers and clients to find you through a search engine. Driving traffic to your site through a well-implemented SEO strategy will lead to more sales and more exposure for your business.
Because your rehab site is targeting consumers in a specific area, you can optimize your website by using geographic-specific keywords. Direct your efforts toward the specific customers you are targeting, because they are the ones who are most likely to actually use your services once they find your site.
2. Create a Blog with Strong Content
No one likes being sold to, and customers who land on your site don’t want to be inundated with product pushes and sales pitches. They want to discover for themselves the real value that your rehab site can add to their life.
Curating a well-written and frequently updated blog is a great way to generate traffic. This rehab center is a good example; its blog shares valuable information that is focused on educating customers, not selling them a product.
3. List Your Business in Online Directories
When it comes to finding a local business, many people turn to online city directories in addition to search engines. If your company is not included in those listings, you could be missing out on a significant customer base.
Do some research to find the sites that rank and review local businesses in your area, and contact those site administrators to get your company listed.
4. Be Active on Social Media
If your company is not active on social media, you are missing out on an important opportunity to directly engage with potential customers. Social media pages are where people post comments and ask questions, especially for local businesses.
Responding to these inquiries in real time will generate goodwill among potential customers and drive them to your website. That, in turn, can lead to improved sales and business growth.
Want to Learn More About Local Lead Generation?
Of course, your company needs to have an online presence, but if you really want to generate local leads, you need to be strategic about how you manage your website.
Creating value for potential customers will earn their trust and, eventually, their business.
For more ideas on how to improve your site and attract local business, please contact us today.