Is Your Beauty Parlor Website Getting You Clients, or Losing Them?
If you own a beauty parlor, you know how important it is to be online. Local searches lead 50 percent of customers to visit businesses within a day: this is also true in the cosmetic industry.
There’s a lot to think about for your strategy. Everything from your SEO plan to the content you create and the design quality of your website will matter. So here are a few ways to tell if you’re gaining or losing clients with the site to your parlor.
Avoid SEO Penalties
SEO penalties are the bane of any website’s existence. You can be penalized for anything from bad links to keyword stuffing, and if you don’t know it you’ll be bound to suffer.
It can be easy for local businesses to see SEO as a game. But with any game, you need to play by the rules. Make sure you stay on top of things when planning your SEO strategy.
Modern Web Design Matters
People don’t like ugly websites. There was a time when people were a bit more lenient about these matters on local sites, but those times have passed.
Today, you need to follow today’s web design principles on your site. If you aren’t hiring competent designers, there are a number of ways that your site can suffer.
Luckily, it’s easier than ever to create a high-quality website for your local business. You don’t need to be a SEO professional to do it, nor do you need to spend thousands of dollars on web development wizards.
There are a wide variety of tools available for people who want their site to look good for visitors. If you care about the quality you present to potential visitors to your salon or website, it is essential that you use them.
Create Compelling Content
Everything about a beauty parlor needs to be great. You wouldn’t slack off when it comes to something important.
The same is true of your website. It’s incredibly important for your physical space to have the best diamond microdermabrasion machines. It’s also important for your online space to have the best content available.
Don’t create clickbait. If you do that, people will leave your site as soon as they visit. And because a high bounce rate can have a negative impact on your website’s performance, you will suffer.
Instead, make things people want to read. Genuinely helpful home beauty tips, for instance, can bring you a lot of customers.
Rate Your Beauty Parlor Website Today
You may think you’re following these tips. But unless you’re willing to get another set of eyes on your site, it can be impossible to know how well your beauty parlor is doing in terms of generating an online presence.
We offer a variety of tools for people looking to have their site rated. But the most basic is subjecting yourself to a quick SEO audit from our team. We guarantee that this will make it easy to bring new customers to your door.
You deserve a good website and a successful business. Contact us so we can help.