A recent study by J.D. Power found that 74 percent of shoppers get insurance quotes through a company’s website. So, if your website isn’t optimized to attract consumers, you could be missing out on a significant amount of business.
Implementing SEO solutions could help more people discover your insurance company’s website, and make it a go-to destination for their needs. The more people who are able to easily find your site, the more opportunity you have to convert visitors into customers.
When determining an SEO strategy, it’s important to recognize that search engine optimization is about so much more than keywords. As our Internet habits have evolved, SEO has also gotten more sophisticated.
Below, we’re outlining 5 key SEO solutions that can help your insurance website get more views. Read on to learn how you the right SEO strategy can attract visitors to your page and, eventually, convert them into buying customers.
1. Create Content that Provides Value for Customers
When company’s first started thinking about using SEO to improve website rankings, the strategy was completely focused on keywords. Sites would pepper their content with popular keywords, even if they didn’t make sense in context.
Now, that kind of keyword-first strategy is recognized as one of the more outdated SEO solutions. In its place is a focus on authentic, valuable content.
To really improve your site’s search engine ranking, approach content from the perspective of your potential customer.
What value can you provide for them? What can you help them with? What need can you meet? Creating content that answers those questions can boost your SEO ranking, and help you convert consumers into customers once they’ve found your site.
For example, if you operate in San Francisco, you could write a blog post about insurance tips for San Francisco residents. Or you could post a helpful guide that explains the different types of insurance available.
Sharing valuable information with customers will help you earn their trust as well.
In addition to your homepage, company blogs are a great place for this type of SEO-optimized content to live. If you don’t already have one – or if it’s not being used correctly – now is the time.
This is one of the most important SEO solutions, so start making the shift toward valuable content today.
2. Take Advantage of Social Media Platforms
By now, most companies understand that they have to maintain a strong social media presence. Far fewer realize how that social media is one of the most important SEO solutions available to them.
Part of the reason social media is so overlooked is that having a social media presence itself doesn’t necessarily result in rankings boost.
What social media can do is increase interest around a brand, which then results in increased searches.
To make the most of social media, post often and create new content that is specific to your social media pages. It’s great to cross-promote back to your website, but fresh content will spark more interest.
Social media also gives companies a unique opportunity to engage with customers in real time, so take advantage of that by responding to posts and comments left on your pages.
3. Make Sure Your Site Works for Mobile
As smartphones have become ubiquitous, many customers are now accessing the Internet from their mobile devices. They use their phones to browse company’s websites, compare products, and even complete purchases.
Part of implementing SEO solutions that will make a difference for your company is optimizing your website for mobile.
You want users to have a seamless experience on your site, regardless of whether they’re getting there from their phone or a computer. The easier it is for them to navigate your site on their phone, the more time they’ll spend exploring your site and its pages.
Search engines test for mobile usability when ranking sites, so the more user-friendly your mobile site is, the more likely it is that potential customers can find you via a search engine.
4. Don’t Forget about Images
Keywords and content go hand-in-hand with search engine optimization, but images can also be utilized for an SEO boost.
One important thing to keep in mind is — just like you shouldn’t include keywords that aren’t relevant — don’t try to optimize images that don’t make sense.
Start by finding images that are relevant to the blog post or web content that you’ve created. When adding the image to your site, give it a file name that includes a relevant keyword. You can also include appropriate keywords in an image caption.
Optimizing images is still a newer SEO tool, and many sites haven’t implemented this practice yet. By being one of the earlier adopters of this SEO solution, you could potentially give your site a rankings boost and a competitive edge at the same time.
5. Use Linking to Build Trust
One way that search engines determine a site’s ranking is by looking at its popularity and authority, or how much trust is associated with a site.
External linking is an important factor in boosting your site’s authority. When a trusted site includes a link back to one of your pages, it sends a signal to a search engine that your site can be trusted as well.
Internal linking within your own site is also important because it can increase the amount of time that a visitor spends exploring your pages. That can boost your SEO ranking and also lead to better sales conversion.
Ready to Start Implementing SEO Solutions?
Even if you’re happy with your company’s online reputation and visibility, there’s always a way to reach new customers. A strong SEO strategy can help you reach audiences that haven’t been exposed to your product before.
Once they’re on your site, strong content and a user-friendly experience can help convert those visitors into actual customers, and you’ll see your company reach a new level of success.
For more information on how you can implement SEO and other solutions to improve your website and attract more visitors, please feel free to contact us at any time.