To reach the number one spot on Google, the keyword you’re using needs to get 33 percent of clicks. Can your current SEO handle that? If not, then you need to invest in a long-term strategy.
About 93 percent of customers use the internet to find local businesses. Is your business easy to find on Google? If your SEO strategies aren’t up to date, you could be losing out on leads, subscribers, and sales.
There are many more reasons for creating digital marketing strategies (besides being number one on Google) – so keep reading.
Why You Need SEO Digital Marketing
SEO digital marketing makes your shutter business accessible, brands you for success, and converts leads into sales.
Digital marketing strategies are more cost-effective than traditional marketing strategies. Your company can save over 40 percent in marketing and invest that money back into your business.
Conversion is another big reason SEO is important. With the proper digital marketing strategies, you will turn leads into subscribers who then purchase your products.
Just how much return on investment can you expect from these strategies? Businesses experience an average of 2.8 times revenue growth after implementing SEO strategies. For example, Shutercraft shutters use best SEO strategies to bring customers to their site and convert leads into sales.
Keeping customers in the loop is a great marketing strategy. Email campaigns update subscribers on upcoming sales, promotions, and products. The more customers know, the more likely they are to purchase your shutters.
Now that you know the benefits of digital marketing, let’s see how you can put these into practice for your shutter company.
SEO Hacks for Your Shutter Company
The biggest marketing strategy you can bring to your shutter business is the use of social media. More people are using social media than ever before, and the amount is only expected to grow. Marketing to social media outlets is crucial to bring customers to your site.
A tip when using social media is to go visual — meaning put pictures and video to work for you. People are more likely to check out a post with attractive content, interesting picture, or a relevant video.
Big data is a must-have when optimizing your digital marketing strategies. The more information you have on your target audience, the better you can focus your advertising. For example, you can offer a deal to specific groups within your targeted audience.
Content is key when it comes to SEO. The more relevant content you have, the easier Google will be able to find you. Content should be updated regularly and engage readers.
Make sure your website is mobile-friendly so customers can order on the go. Smartphones and tablets are being used to purchase products more regularly, so test your site for usability and readability.
Don’t Overlook the Importance of SEO
SEO digital marketing can convert leads, bring in your target audience, and help potential customers find you easier.
Make sure your website can be accessed with a mobile device and don’t forget to post interesting content on social media.
To find out if your current site is optimized, contact us today!