Category: Brand Marketing
niche audience

How to Identify and Target Your Niche Audience

To succeed with your digital marketing efforts, you’ve got to get to know your audience. No matter what you’re selling, how great your SEO and social media strategy is, or how much you pay your digital marketing team, you’re not going to get very far without understanding who your audience is and what motivates them. Finding […]

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lead funnels

Lead Funnels: 4 Mistakes Your Site is Making

Lead funnels are an important concept in sales and marketing. Similar to sales funnel, the lead funnel is a series of stages that a prospective customer goes through, from being just an interested individual to becoming a paying customer. Having a lead funnel is essential for any business’s sales and marketing approach. It’s important to […]

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