Is your marketing reaching the local residents who need your services? If you’re not harnessing the potential of local search, the answer is probably not. After all, ‘near me’ searches have increased dramatically since 2015 and mobile searching is now higher than ever. Still, promoting an appliance repair company might not feel like the easiest thing to do. Most local residents aren’t looking for routine repair, and many are likely to turn to whichever service is closest. Because of this, many repair companies don’t have a strong marketing presence. Now, with the ever-rising volume of local search, there’s space to dominate. The best part? It’s not as hard as you think. Even for a marketing newbie. Without further ado, here are 8 top tips for marketing your appliance repair company. Let’s dive in. 1. Conduct Keyword Research Keyword research is critical to marketing your appliance repair company. You need to Read More
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I keep hearing it from people who work in online marketing: keywords don’t matter anymore. This saddens me. Not because I’m in love with keywords or because I miss the old spammy early aughts. It saddens me because they are missing out on so much marketing potential. Of course, keywords aren’t top priority anymore. And, that’s ok. Because the internet is actually getting better in many ways for many people. But keywords are not obsolete. Any experiment with keywords and data results pulled on the back end will tell you this is true. So, you’re convinced enough. You need to sprinkle your content with keywords. But, how are you going to know which keywords to use? Keyword discovery isn’t just for ranking. It does more things than you know. 1. Keyword Discovery Through Competitor Newsletters People in your industry are already using keywords. That’s true whether they know it or Read More