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According to recent statistics published by the SEIA, Idaho currently ranks 27th in the nation for solar power generation, but it’s climbed up the rankings from 35th place last year.  There’s good reason for the consistent growth of solar energy in Idaho. For one, solar panels are cheaper than ever before.  Also, conventional electricity is becoming […]

Your marketing ROI is very different from any other ROI in your business. It doesn’t have as obvious a connection between its cost and the business income that results from it. But it’s one of the most important ways you can improve your business. A high marketing ROI means you can stretch marketing budgets further, and bring […]

A whopping thirty-five percent of digital advertising budgets are spent on Google ads. If you’re like many businesses, your digital marketing budget consists of Google ad campaigns. Without an estimated 350 million websites on the Internet, drafting a digital marketing strategy is no small feat. Having options is a great thing, but with those options […]

Are you worried that your business is harming the planet? You might think that going green won’t boost your output, but you’d be wrong. S&P 500 green businesses saw an increased ROI of 18% on average. What’s more, customers love it when you try to be more eco-friendly! But what exactly can you do to […]

Did you know that 68 percent of all online activity starts with the use of a search engine? Hiring an SEO expert is one of the best things that you can do for your business if you want to grow revenue and work your way up to search rankings. If you plan on appealing to […]

Did you know that 28% of local searches result in a purchase? That’s a stat that can’t be ignored—so don’t ignore the chance to make your search engine optimization stand out in local searches either. Local SEO can improve traffic to your site and to your store. Here are five local SEO tips that will take […]

What is sprint planning? Sprint planning is an integral part of scrum methodology. Sprint planning happens at the start of every scrum sprint. The team figures out the best items to work on and the sprint’s tasks. Depending on the size of your team, the sprint could last anywhere from 1 to 6 weeks. During this […]

Technology has come a long way over the past few decades. We’ve gone from computers being rare commodities to being present in almost every home and business. It makes sense that you can now use tech to improve every part of your business. That’s where the industry has grown so much and will continue to […]

Does the idea of networking make your skin crawl? Most people don’t enjoy the process of having to sell themselves to strangers in an uncomfortable setting. However, it’s a skill that every entrepreneur, freelancer, and aspiring business owner needs to learn how to do effectively. Learn more today about effective in person networking and how […]

Did you know that for every $1 spent on email marketing, you can expect a return of $42?  Email marketing has always been one of the most effective tools online marketers have in their toolbox. The premise is simple: email clients and customers with quality content, connect with them on a deeper level, and they reward […]