The COVID-19 pandemic has been difficult on businesses across the world. Many have lost customers, hit revenue targets, and struggled just to maintain their base. Independent businesses have been hit the hardest, as they don’t have a large organization to fall back on. However, large businesses haven’t been unaffected, either. They’ve just had a little […]
Continue ReadingAs 2022 approaches, it’s becoming quite apparent that a social media strategy is important for businesses in the 21st century. Any business without a social media business plan is sure to fall behind. If you’re not on social media yet, it’s important to get on soon as possible so that your competitors don’t pull of […]
Continue ReadingOver 1 billion people have an account on Instagram, with only the best of the best standing out. How can you be one of them? To succeed on such a popular social media platform, you need a solid Instagram content strategy. Otherwise, it’s easy to get lost in the crowd. Design an Instagram content strategy sure […]
Continue ReadingThe internet used to be an uncommon commodity. You were lucky to get to use it since it wasn’t easy to get access to an internet connection. Luckily, that’s no longer the case. With almost 8 billion internet users in the world, the internet has taken over. The question is, how can you find a reliable […]
Continue ReadingDid you know that marketing changes at an alarming speed? One year you’re looking at different marketing trends that could take your business to the next level, the next year those same trends are obsolete, and new ones emerge. This essentially means that you need to stay on top of your game at all times. […]
Continue ReadingThere is now a way to engineer and measure startup success. The knowledge is teachable. Instead of facing uncertainty with your new venture, you’ll be able to know the exact steps to take. You can place a method and process around the development of your product ideas. This Lean Startup methodology makes you work smarter, […]
Continue ReadingAre you a small business? With millions of competitors in the United States, using every advantage is a must. It applies regardless of your industry since saturation is always a concern. One way to maximize your gains is through business software like Enterprise Resource Planning (ERP). Using this application is an investment. Your choice of […]
Continue ReadingAt the start of 2021, there were over 1.86 billion websites on the world wide web. That number has likely increased as the days have gone by. Are you ready to add your business website to the mix? If so, then your first step is determining what types of websites exist and which one will […]
Continue ReadingMany entrepreneurs assume that search engine marketing (SEM) and search engine optimization (SEO) are similar. To them, the only difference is that SEO generates unpaid traffic and SEM generates paid traffic. So, it’s logical to wonder why spend money on SEM, yet you can generate traffic for free using SEO? If you have this argument, […]
Continue ReadingAre you thinking about buying a Mac? Macbooks are often seen as the gold standard of computers. Because all of their components and software are built together the general perception is that Macs last a long time. But Macs are not for everyone. Some people would be better off with a cheaper Windows computer or Google […]
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