Optimizing your website for the search engines is one thing. Tracking its performance is another thing. Analytics tools can provide valuable insights, but you need to know what you’re looking for. Here are seven website metrics every marketer should be tracking.
Do you want to keep your website running properly? Then check out this guide to why website maintenance is so important to learn more.
When publishing a website, if only the saying “If you build it, they will come” rings true. But unfortunately in the real world, users don’t just find you, you have to go searching for them. The trouble is, where do you find them? Building an online following can seem overwhelming and complicated. And weeding through […]
You want your dispensary website to be competitive in the world of cannabis. However, most dispensaries are just now getting started, since cannabis sales have only recently been legalized. Do you know the features your dispensary website needs to be competitive? With the right features, your site will stand out no matter what the competition […]
Every website owner is faced with the same challenge of how to drive traffic to their site. But generating traffic isn’t just about clicks. You want to bring online users to your site that are going to stick around for a while, engage with your content and even purchase your goods and services. Keep reading […]
The internet only dates to 1990, but by early 2018, there were over 1 billion websites online. With so many sites to choose from, how do you stand out amongst the competition? First, it’s not as bleak as it sounds. Not all of those websites are in the same niche as you. So you have […]
Every webmaster is constantly seeking new ways to drive traffic. The positive impact of social media is a given, but many websites underrate the effectiveness of Pinterest. This platform is one of the biggest social media players, with over 150 million monthly users. It’s also becoming more popular with men, which now represent roughly 40 […]
Website traffic is the lifeblood of search engine optimization (SEO). Your digital marketing plan needs SEO to attract and engage customers. This translates into more sales and higher revenue. What if you’re on a tight budget? Is it possible to get free website traffic? Yes, you can do that, especially if you’re running a small […]
When it comes to digital marketing and an online presence, SEO is still the king of the hill. An SEO specialist can help ensure your business rises to the top.
Most people don’t venture past the first page of Google and even when they land on a page they’re spending 15 seconds or less. The content must convey value within that short timeframe to keep them engaged. An immediate negative to this engagement is outdated information. People prefer recent information which is why Google responded by […]